Is It Really Essential? Stories are

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In your company's story, the characters in difficulty are your customers: corporate storytelling is first and foremost understanding the problems of your audience. Once you understand their problem , the dragon at the gates of their village, you need a magical object that can defeat it : your product and/or service. Find the solution to the conflict and resolve it : if you know how to excite and inspire, you will influence the actions of your future customers.


Corporate Storytelling: Is It Really Essential? Stories are part of our culture. Why? The reason is simple: they move us. Storytelling gives you the opportunity to connect emotionally with your customers , uk phone number list telling your story through emotions and sensations. If you know how to tell your story well, you will establish the values ​​of your brand, offering a unique experience. But does corporate storytelling really work? Success Stories Storytelling done well is an art and can really make a difference .


Here are three examples of companies that have been able to make the most of it: 1) Airbnb: a home, wherever you are Airbnb uses a narrative that speaks to people. The brand, known throughout the world for its search for short-term accommodation, communicates on social media by sharing photos of places linked to emotional texts , which make the reader imagine being in that house, whether on the white shore of a beach or in front of a warm mountain fireplace.