Let's try to understand how by

[fomayof928@mowline]

This is a screenshot of the current Airbnb home page “The medium is the message” Marshall McLuhan's famous thesis "The medium is the message" is perfectly fitting to describe the current offering of a company like Airbnb, which would have no other possibility of dealing with this pandemic than through a digital conversion of its experiences. Conviviality, sharing, community, internationality: these key words that characterize the identity and values ​​conveyed by Airbnb have had to adapt to the digital channel and experience.


Let's try to understand how by taking a look at the current Airbnb website. UX in the time of Covid, the Airbnb case On the Online Experiences page , I think the use of images that give a sense of internationality thailand phone number list hrough the valorization of the physical features of people from different parts of the world and the use of certain microcopy such as “we can do it together” is very appropriate.


This allows to maintain a very strong adherence to the company's brand identity , while still immersing the user in the search for the satisfaction of his desires for new experiences. And that's how Airbnb, for example, offers you the chance to take a trip to Mexico for a cooking class to make street food tacos with a professional chef, or to visit the Vatican with your family or children to discover its art and history.