Lead Distribution: How to Optimize Your Lead Flow to Grow Conversions
Posted: Sun Jan 05, 2025 8:36 am
Did you know that following up with leads within just 5 minutes can skyrocket conversions up to 9 times? Lead distribution software is your secret weapon to increase the likelihood of conversions – and the faster and more accurately you connect the acquired leads to your sales reps, the faster your bottom line grows.
The right suite of lead distribution software can step up your lead acquisition game, sending all your leads on the optimal conversion path – paved individually for every customer – while collecting marketable details down the road.
The right lead distribution software logic will allow you to convert more leads and uae phone number list increase your average check and customer lifetime value. They will buy more frequently, spend more, and return to your business over and over again – a marketer’s paradise!
via GIPHY
For this paradise to become true, you only need the right lead distribution software suite – and I’m going to help you with it, starting with the lead distribution basics and expanding into specific things like particular lead distribution models.
Take a product tour
Lead Distribution Is a Must for Your Businesses
Have you ever tried handling hundreds of calls and contacts manually? It’s extremely ineffective. Even a few dozen calls may put you under pressure, robbing you of a clear picture of what lead belongs to what sales rep and what conversion strategy to apply.
But not if you have the right lead distribution software suite up your sleeve:
Runs multiple campaigns Whether you buy or sell leads, lead distribution software allows you to run multiple campaigns simultaneously without losing the matching or routing quality. As a result, you can get the leads you want and pave an optimal conversion path for them.
Routes leads optimally With lead distribution software, you can route leads based on dozens of parameters, including their location, income level, and the performance of your sales representatives.
Automates lead acquisition and sales Once you’ve designed a lead distribution route, lead acquisition becomes automated. The same applies to affiliates: they only have to set their minimum price and block unwanted advertisers to automate sales.
Reduces lead response time The right lead distribution architecture allows advertisers to minimize the lead response time while connecting leads to the best-fitting business. And if the software suite includes an IVR system, the latter can solve simpler requests on its own.
Increases ROI and satisfaction rates A well-thought-out call routing system increases your ROI and customer satisfaction rates. On the client’s side, everything runs smoothly: they are instantly contacted by a knowledgeable sales rep without any excessive steps or unnecessary disturbance.
Your revenue largely depends on the lead distribution parameters you use and which of them you prioritize over others. More often than not, both buyers and sellers use a mixed lead distribution system, when more important routing criteria override less important criteria.
Lead Distribution Logic Example
Step 1 — The Lead Arrives to the Lead Distribution Platform
I won’t elaborate on the lead generation and marketing that precedes the arrival of the lead to the market — just know that tons of work has already been done before the lead was submitted to the affiliate network or wherever this lead is sold. SEO, SMM, paid ads, or other marketing strategies were applied to generate the lead, a topic for a different article.
From here on, the software takes charge of the lead distribution process.
Step 2 — Lead Distribution Software Checks Agent Availability
In most cases, you need an available agent to process a lead (unless you contact them via automated email or SMS campaigns).
First, the system checks if any agents are available — for the sake of simplicity, let’s assume all agents can process any qualified calls — and:
If agents are available, the distribution process continues
If no agent is available, the lead is put in a queue
Step 3 — Lead Distribution Software Evaluates Lead Urgency
Next, the system checks whether the lead requires immediate contact.
If the lead is urgent, they are instantly connected to the best of the available sales reps
If the lead isn’t urgent, the distribution process continues
Step 4 — Lead Distribution Software Checks the Preferred Language
The next step is language evaluation:
If the target language is found — for example, a Spanish-speaking agent is available — the lead connects to this agent
If the target language is not found — there are no available Spanish-speaking agents — the lead is put in a queue
Step 5 — Lead Distribution Software Evaluates the Performance of Available Agents
If there is still more than one matching agent, the lead distribution software connects the lead to the best-performing agent to maximize the advertiser’s conversion potential.
Here’s how this 5-step lead distribution model looks:
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The right suite of lead distribution software can step up your lead acquisition game, sending all your leads on the optimal conversion path – paved individually for every customer – while collecting marketable details down the road.
The right lead distribution software logic will allow you to convert more leads and uae phone number list increase your average check and customer lifetime value. They will buy more frequently, spend more, and return to your business over and over again – a marketer’s paradise!
via GIPHY
For this paradise to become true, you only need the right lead distribution software suite – and I’m going to help you with it, starting with the lead distribution basics and expanding into specific things like particular lead distribution models.
Take a product tour
Lead Distribution Is a Must for Your Businesses
Have you ever tried handling hundreds of calls and contacts manually? It’s extremely ineffective. Even a few dozen calls may put you under pressure, robbing you of a clear picture of what lead belongs to what sales rep and what conversion strategy to apply.
But not if you have the right lead distribution software suite up your sleeve:
Runs multiple campaigns Whether you buy or sell leads, lead distribution software allows you to run multiple campaigns simultaneously without losing the matching or routing quality. As a result, you can get the leads you want and pave an optimal conversion path for them.
Routes leads optimally With lead distribution software, you can route leads based on dozens of parameters, including their location, income level, and the performance of your sales representatives.
Automates lead acquisition and sales Once you’ve designed a lead distribution route, lead acquisition becomes automated. The same applies to affiliates: they only have to set their minimum price and block unwanted advertisers to automate sales.
Reduces lead response time The right lead distribution architecture allows advertisers to minimize the lead response time while connecting leads to the best-fitting business. And if the software suite includes an IVR system, the latter can solve simpler requests on its own.
Increases ROI and satisfaction rates A well-thought-out call routing system increases your ROI and customer satisfaction rates. On the client’s side, everything runs smoothly: they are instantly contacted by a knowledgeable sales rep without any excessive steps or unnecessary disturbance.
Your revenue largely depends on the lead distribution parameters you use and which of them you prioritize over others. More often than not, both buyers and sellers use a mixed lead distribution system, when more important routing criteria override less important criteria.
Lead Distribution Logic Example
Step 1 — The Lead Arrives to the Lead Distribution Platform
I won’t elaborate on the lead generation and marketing that precedes the arrival of the lead to the market — just know that tons of work has already been done before the lead was submitted to the affiliate network or wherever this lead is sold. SEO, SMM, paid ads, or other marketing strategies were applied to generate the lead, a topic for a different article.
From here on, the software takes charge of the lead distribution process.
Step 2 — Lead Distribution Software Checks Agent Availability
In most cases, you need an available agent to process a lead (unless you contact them via automated email or SMS campaigns).
First, the system checks if any agents are available — for the sake of simplicity, let’s assume all agents can process any qualified calls — and:
If agents are available, the distribution process continues
If no agent is available, the lead is put in a queue
Step 3 — Lead Distribution Software Evaluates Lead Urgency
Next, the system checks whether the lead requires immediate contact.
If the lead is urgent, they are instantly connected to the best of the available sales reps
If the lead isn’t urgent, the distribution process continues
Step 4 — Lead Distribution Software Checks the Preferred Language
The next step is language evaluation:
If the target language is found — for example, a Spanish-speaking agent is available — the lead connects to this agent
If the target language is not found — there are no available Spanish-speaking agents — the lead is put in a queue
Step 5 — Lead Distribution Software Evaluates the Performance of Available Agents
If there is still more than one matching agent, the lead distribution software connects the lead to the best-performing agent to maximize the advertiser’s conversion potential.
Here’s how this 5-step lead distribution model looks:
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