The product information of the co-branded
Posted: Sun Jan 05, 2025 8:58 am
According to the data, once the official news of Heytea was announced, it was on the top 10 hot searches on Weibo within an hour . The number of views of the tweet quickly exceeded 100,000+ , and netizens on the social platform also posted many notes, saying that Heytea was sold out. At the same time, at 9:00 am on May 17 , product briefly appeared on the mini program and then disappeared. When it was officially launched at 10:00 , the mini program had to be manually refreshed multiple times , with each refresh lasting 15 seconds, due to the surge in traffic and bugs .
Less than 20 minutes after the sale started , the co-branded peripherals in many stores were sold out, and hundreds of cups of tea were waiting to be made. Some stores also suspended online orders due to the busy tea making. At this time, if you want to order a cup of limited special blend on the HEYTEA APP , it is almost normal to have a queue of 500+ . In fact, a closer look at the collaboration between HEYTEA and FENDI shows that HEYTEA has maintained its consistent texture in design, and iran whatsapp number data used a theme cup that combines FENDI yellow and HEYTEA black . The FENDI and HEYTEA boy’s LOGOs are placed on both sides of the cup to reflect the collaboration. Overall, this is indeed a collaboration that has brought both fame and fortune to FENDI and HEYTEA, although both parties are leaders in their respective fields.
Although they are not fans of collaboration, it is undeniable that this collaboration is still excellent. Even during the communication with Morketing , Heytea’s internal staff said: “ There are really a lot of people placing orders . We really didn’t expect it to cause such a craze. ” 1. From preparation to explosion, bringing craze when both parties need each other It is true that this collaboration was not without warning. As early as May 12 , several official accounts of Heytea had changed their avatars in advance. For those who are familiar with the fashion field, this iconic positive and negative double logo design is almost certain to hint at which brand it is. On May 15 , Heytea published an article on its official Weibo account, announcing that it would launch the annual color " Joy Yellow " , which, combined with the logo of this cooperation , naturally attracted a wave of traffic. Similarly , on the evening of May 16 , FENDI held the "hand in hand craftsmanship art exhibition " in Beijing .
Less than 20 minutes after the sale started , the co-branded peripherals in many stores were sold out, and hundreds of cups of tea were waiting to be made. Some stores also suspended online orders due to the busy tea making. At this time, if you want to order a cup of limited special blend on the HEYTEA APP , it is almost normal to have a queue of 500+ . In fact, a closer look at the collaboration between HEYTEA and FENDI shows that HEYTEA has maintained its consistent texture in design, and iran whatsapp number data used a theme cup that combines FENDI yellow and HEYTEA black . The FENDI and HEYTEA boy’s LOGOs are placed on both sides of the cup to reflect the collaboration. Overall, this is indeed a collaboration that has brought both fame and fortune to FENDI and HEYTEA, although both parties are leaders in their respective fields.
Although they are not fans of collaboration, it is undeniable that this collaboration is still excellent. Even during the communication with Morketing , Heytea’s internal staff said: “ There are really a lot of people placing orders . We really didn’t expect it to cause such a craze. ” 1. From preparation to explosion, bringing craze when both parties need each other It is true that this collaboration was not without warning. As early as May 12 , several official accounts of Heytea had changed their avatars in advance. For those who are familiar with the fashion field, this iconic positive and negative double logo design is almost certain to hint at which brand it is. On May 15 , Heytea published an article on its official Weibo account, announcing that it would launch the annual color " Joy Yellow " , which, combined with the logo of this cooperation , naturally attracted a wave of traffic. Similarly , on the evening of May 16 , FENDI held the "hand in hand craftsmanship art exhibition " in Beijing .