You go to great lengths to craft an engaging email, use a catchy subject line, and write super-fun copy… And then you realize that your engagement rates are way down there.
Daunting, isn't it?
But perhaps the problem is not in the message, but in its delivery .
All this effort is for nothing if people don't receive your email.
To prevent this from happening to you, today we are going andorra email list 24290 contact leads to talk about a fundamental factor for any email marketing strategy : deliverability.
In this post, we're going to show you how email deliverability (or not) is evaluated by email providers and what you need to do to ensure that your messages successfully reach your subscribers' inboxes.
Are you ready?
What is deliverability?
Before we explain what deliverability is, we need to clarify how email marketing works behind the scenes.
Between the sender's send button and the final recipient's click to open it, a series of events occur on the Internet to make the delivery of this message possible.
In short, we can say that sending an email works like this:
The sender sends his message;
The sender's server encrypts the email and transfers its information to the Internet;
The recipient's server receives the message delivery request and performs a series of checks regarding the sender's authenticity and reputation;
If everything goes well, the email is delivered (either to the main inbox or to the spam inbox).
The message that passes through all these stages and reaches the lead's inbox is considered delivered. Meanwhile, messages that fail the verifications are blocked and never delivered to the recipient.
In other words, deliverability is the metric that evaluates how many of the messages triggered by the automation tool actually went through all these stages and reached the final destination.
A healthy delivery rate is always above 95% , but ideally it should be between 98-99%. This way, you can get the most out of your subscriber list.