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12 basic recommendations for launching a successful product

Posted: Sun Jan 05, 2025 9:45 am
by mayaboti
The fact is that small entrepreneurs like you, and especially large, well-known international brands, spend millions of dollars every year launching new products on the market. Well, only 10% of product launches achieve the expected success - as I told you at the beginning, promoting a product is not easy. Therefore, it is definitely worth going back to sit at the table and pick up another blank sheet of paper, which will eventually appear on the bulletin board with all the other papers: the purpose is always to increase your sales opportunities.


An overseas study conducted by Nielsen for the US market hong kong email list outlines . Obviously, the US market is different from ours, but in general, advertising a product for the Yankees is not entirely different from advertising a product for Europeans. The study was conducted on the basis of 600 product launches and 20,000 concept tests: the people at Nielsen claim that this strategy guarantees a 75% probability of success.


To ensure that you promote your product in the best possible way, it really pays to look, don't you think? First of all, the people at Nielsen invite you to evaluate whether your product really has a specific value for your target audience. Does it represent an innovation, an advancement? Once you have verified that your product is truly innovative and valuable to the public, you must understand that this is not enough to really sell it: to get into the hands of buyers, it must actually be able to attract their attention.