Google Maps Marketing 101: What to Know
Posted: Sun Jan 05, 2025 10:22 am
20. Can I Speak with Current Franchisees About Their Experience?
Did you know that franchisors are required to disclose the contact information for both current and past franchisees? Not only does this mean that if they refuse to give you said contact information, that is a big red flag, but also speaking with current franchise owners is a great way to gain insight into their personal experiences as part of the given franchise conglomerate. Try to get in touch with both current and past franchise owners. This will help you get a well-rounded idea of how the franchise system operates, how it supports its owners and what its pitfalls may be.
Ready to Take the Leap? Trust Your Marketing to Digital Shift
Investing in the right franchise can be an exciting business opportunity. At Digital Shift, we're here to help you make the most of that opportunity by offering outstanding marketing solutions. Our company specializes in marketing for franchisees—particularly in the home service industry. We understand how integral a comprehensive digital marketing strategy is for the success of your location, and are able to work with your head office to ensure we comply with corporate regulations.
Since 2007, we've helped hundreds of business owners reach their goals, increase revenue, expand to new communities and even open up additional locations. When you contact one of our specialists, we'll work with you to establish your goals, needs and pain points. From there, we'll build a personalized marketing plan designed to help you rank on Google's first page, gain qualified leads and ultimately convert searchers to paying customers.
To get started today, we invite you to call one of our marketing pros at (888) 380-2260. You can also book a free consultation by completing our no-pressure, no-obligation quote request form.What You Must Know About Google Maps Marketing
Your Google Maps listing is a critical marketing tool for your business. Not only is it an entirely free service, but it will also help you get discovered by new customers, generate more business and stand out from your competitors.
But why is Google My Business (GMB) so important anyway? For starters india phone number list Google Maps is the most popular navigation app, with 67% of consumers choosing it over other apps. This means that the majority of online searchers trust GMB when it comes to finding businesses online.
On that note, the average business receives more than 1,000 customer searches per month, with 84% of these coming from discovery searches (where a consumer looks for a search term related to your business and your listing appears). That's 1,000 qualified leads that are looking at your business listing! Not only that, but roughly 83% of businesses appear in discovery searches more than 25 times per month, and around 34% of businesses are seen in discovery searches more than 1,000 times per month.
Comparatively, around 79% of businesses receive more than 25 direct searches per month, while roughly 13% receive more than 1,000. This is where potential customers are inputting your business' name directly into Google, and it's likely that at this point they're already considering hiring your services or purchasing your products.
Essentially, without a Google My Business listing, you're putting your company at a serious disadvantage. As all savvy business owners know, the future of marketing and commerce has migrated to online—compared to traditional avenues. That's why it's more important than ever to ensure you're optimizing all available online resources—particularly Google My Business.
However, as many benefits as Google My Business offers, it only works if you know how to optimize your listing for the best results possible—or if you have an expert digital marketing agency handling your Google My Business listing on your behalf.
To that end, the experts at Digital Shift have put together this blog post. In it you'll find a guide to all things Google My Business—so that you're not left in the dark wondering how to make use of this fantastic online tool.
Did you know that franchisors are required to disclose the contact information for both current and past franchisees? Not only does this mean that if they refuse to give you said contact information, that is a big red flag, but also speaking with current franchise owners is a great way to gain insight into their personal experiences as part of the given franchise conglomerate. Try to get in touch with both current and past franchise owners. This will help you get a well-rounded idea of how the franchise system operates, how it supports its owners and what its pitfalls may be.
Ready to Take the Leap? Trust Your Marketing to Digital Shift
Investing in the right franchise can be an exciting business opportunity. At Digital Shift, we're here to help you make the most of that opportunity by offering outstanding marketing solutions. Our company specializes in marketing for franchisees—particularly in the home service industry. We understand how integral a comprehensive digital marketing strategy is for the success of your location, and are able to work with your head office to ensure we comply with corporate regulations.
Since 2007, we've helped hundreds of business owners reach their goals, increase revenue, expand to new communities and even open up additional locations. When you contact one of our specialists, we'll work with you to establish your goals, needs and pain points. From there, we'll build a personalized marketing plan designed to help you rank on Google's first page, gain qualified leads and ultimately convert searchers to paying customers.
To get started today, we invite you to call one of our marketing pros at (888) 380-2260. You can also book a free consultation by completing our no-pressure, no-obligation quote request form.What You Must Know About Google Maps Marketing
Your Google Maps listing is a critical marketing tool for your business. Not only is it an entirely free service, but it will also help you get discovered by new customers, generate more business and stand out from your competitors.
But why is Google My Business (GMB) so important anyway? For starters india phone number list Google Maps is the most popular navigation app, with 67% of consumers choosing it over other apps. This means that the majority of online searchers trust GMB when it comes to finding businesses online.
On that note, the average business receives more than 1,000 customer searches per month, with 84% of these coming from discovery searches (where a consumer looks for a search term related to your business and your listing appears). That's 1,000 qualified leads that are looking at your business listing! Not only that, but roughly 83% of businesses appear in discovery searches more than 25 times per month, and around 34% of businesses are seen in discovery searches more than 1,000 times per month.
Comparatively, around 79% of businesses receive more than 25 direct searches per month, while roughly 13% receive more than 1,000. This is where potential customers are inputting your business' name directly into Google, and it's likely that at this point they're already considering hiring your services or purchasing your products.
Essentially, without a Google My Business listing, you're putting your company at a serious disadvantage. As all savvy business owners know, the future of marketing and commerce has migrated to online—compared to traditional avenues. That's why it's more important than ever to ensure you're optimizing all available online resources—particularly Google My Business.
However, as many benefits as Google My Business offers, it only works if you know how to optimize your listing for the best results possible—or if you have an expert digital marketing agency handling your Google My Business listing on your behalf.
To that end, the experts at Digital Shift have put together this blog post. In it you'll find a guide to all things Google My Business—so that you're not left in the dark wondering how to make use of this fantastic online tool.