The marketing era is coming to an end
Posted: Mon Jan 06, 2025 4:16 am
And new consumer brands are " saving " themselves. The beauty channel brand " Hua Mei " has invested in and acquired 9 consumer brands, covering the categories of aromatherapy, cosmetics, and skin care. PMPM , Bi Sheng Zhi Yan, Mei Yu Gao, and overseas brands Kevyn Aucoin and Graine de Pastel have all entered the " Hua Mei " channel. Three Squirrels and Wang Xiaolu entered high-end channels such as Hema and achieved the second curve of growth. Moving from online to offline is the first step for new consumer brands. In 2021 , Yuanqi Forest locked in production capacity by investing in the sugar substitute supplier Ruifen Biotechnology, and continued to deepen its control over the supply chain .
Public information shows that Yuanqi Forest currently has five forest factories in Chuzhou, Anhui, Zhaoqing, Guangdong, Xiqing, Tianjin, Xianning, Hubei and Dujiangyan, Sichuan, which respectively meet the korea whatsapp number data production needs of East China, South China, North China and Southwest China. The large-scale factory construction plan is implemented at an average rate of one factory every six months . Tang Binsen, the founder of Yuanqi Forest, said frankly that factory construction is the most important step in Yuanqi Forest's long-term development plan. According to the "Self-Quadrant" observation, at present, Pop Mart, Three Squirrels, Yuanqi Forest, Heytea, etc. have begun to expand to the source factories and production links, controlling costs and increasing profits by building a stable and efficient production chain.
From another perspective, new consumer products are no longer dependent on "618" . It is also a good signal that they are rooted in offline and supply chains, making products down to earth, and giving up blindly rushing to the charts to create public opinion topics. Consumer brands must stop creating " consumer carnival movements " one after another in order to create a more benign environment and wait for the emergence of a truly phenomenal " explosive product " . Author: Cheng Xin, Editor: Loli Xiaodou Source public account: Zixiangxian ( ID : zixiangxian ), there is a quadrant between the squares . Care about science and technology, economy, humanities, and life.
Public information shows that Yuanqi Forest currently has five forest factories in Chuzhou, Anhui, Zhaoqing, Guangdong, Xiqing, Tianjin, Xianning, Hubei and Dujiangyan, Sichuan, which respectively meet the korea whatsapp number data production needs of East China, South China, North China and Southwest China. The large-scale factory construction plan is implemented at an average rate of one factory every six months . Tang Binsen, the founder of Yuanqi Forest, said frankly that factory construction is the most important step in Yuanqi Forest's long-term development plan. According to the "Self-Quadrant" observation, at present, Pop Mart, Three Squirrels, Yuanqi Forest, Heytea, etc. have begun to expand to the source factories and production links, controlling costs and increasing profits by building a stable and efficient production chain.
From another perspective, new consumer products are no longer dependent on "618" . It is also a good signal that they are rooted in offline and supply chains, making products down to earth, and giving up blindly rushing to the charts to create public opinion topics. Consumer brands must stop creating " consumer carnival movements " one after another in order to create a more benign environment and wait for the emergence of a truly phenomenal " explosive product " . Author: Cheng Xin, Editor: Loli Xiaodou Source public account: Zixiangxian ( ID : zixiangxian ), there is a quadrant between the squares . Care about science and technology, economy, humanities, and life.