Netflix accumulates 40 million users in its advertising-based subscription plan
Posted: Mon Jan 06, 2025 6:53 am
During the presentation, Netflix also announced that this summer it will expand its buying capabilities to include The Trade Desk, Google’s Display & Video 360 and Magnite, which will join Microsoft as programmatic partners for advertisers. The streaming giant also introduced new partners for advertisers to measure and verify the impact of their campaigns. These include Affinity Solutions, DoubleVerify, EDO Inc, Integral Ad Science, iSpotTV, Kantar, Lucid, NCSolutions, Nielsen and TVision.
This is how we consume television via streaming: these were the most popular movies and series on online platforms in 2023
In 2022, Netflix, in collaboration with Microsoft, implemented a subscription plan that introduces ads both at the beginning and during the playback of series and movies. Currently, this plan has 40 million monthly active users worldwide, 700% more than a year ago, while 40% of new Netflix users choose this plan.
For her part, Bela Bajaria, Netflix's chief content azerbaijan number data officer, indicated that more than 70% of Netflix subscribers who receive advertisements consume content for more than 10 hours a month , 15% more than the closest competitor. On the other hand, more than half of members who receive advertising watch Netflix for more than 20 hours a month.
He also noted that subscribers pay more attention after 3 hours than at the beginning and are twice as likely to respond to an ad compared to other streaming and broadcast television platforms.
By 2023, Netflix members watched 183 billion hours of programming, and over the past three years, the platform has had more titles in the Top 10 than every other streaming service combined.
This is how we consume television via streaming: these were the most popular movies and series on online platforms in 2023
In 2022, Netflix, in collaboration with Microsoft, implemented a subscription plan that introduces ads both at the beginning and during the playback of series and movies. Currently, this plan has 40 million monthly active users worldwide, 700% more than a year ago, while 40% of new Netflix users choose this plan.
For her part, Bela Bajaria, Netflix's chief content azerbaijan number data officer, indicated that more than 70% of Netflix subscribers who receive advertisements consume content for more than 10 hours a month , 15% more than the closest competitor. On the other hand, more than half of members who receive advertising watch Netflix for more than 20 hours a month.
He also noted that subscribers pay more attention after 3 hours than at the beginning and are twice as likely to respond to an ad compared to other streaming and broadcast television platforms.
By 2023, Netflix members watched 183 billion hours of programming, and over the past three years, the platform has had more titles in the Top 10 than every other streaming service combined.