Strategic Client Optimization Manager

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This is a good segue into the next customer acquisition tip. 7. Take advantage of direct mail Let's face it, there's nothing innovative about direct mail. It's been around for decades. But many companies have abandoned it in favor of digital tactics. As such, it's a less crowded space than it once was, and not as cluttered as some digital channels, where every business is fighting for the same audience. But you can’t just write a letter. You need to be innovative and stand out from the pile of mail that executives and business owners receive. Consider sending a gift, such as a mug, treat, or gift card, to help grab the attention of a potential customer.


8. Use LinkedIn LinkedIn contains a wealth of senegal whatsapp resource information about businesses and decision makers that are the right size for your offering. The key is to find a way to meaningfully engage with customers on these platforms. LinkedIn advertising costs more than other social media platforms. But the cost can be worth it if you carefully target your ads and make sure they are customer-driven. You can also conduct face-to-face meetings with customers on the platform using social selling principles. 9. Publish guest posts Posting your content on third-party sites can be a huge help in increasing awareness of your offering. Find other sites that are related to your offering and ask if you can write a guest post for them.


Make sure the audience is right before posting, especially if you have to pay for the guest post. Guest posts will also help your SEO as they provide legitimate backlinks. This can provide valuable traffic to your site. Then you just need to make sure you have strong funnels to attract new customers. 10. Organize webinars Webinars are a powerful tool for B2B customer acquisition. Attract customers and educate them about your industry. Webinar content doesn’t have to be salesy. That’s what sales demos are for. Instead, you should offer value in webinars, just like in other forms of content.


Work with experienced marketing professionals Success in B2B sales can take time. The best way to start seeing results is to work with experienced marketers. New Light Digital is a team of marketers with extensive B2B experience. Schedule a free consultation now to get ideas and concepts on what you should do based on your audience and your industry.