It is necessary to intimately understand the buying journey that will take prospects from the time they are unfamiliar with the company to their first order.
This journey is different for every business. It is essential to do this work of self-reflection individually. Some can gain more customers through their website, others through telephone campaigns, etc. c level contact list
In any case, it is possible to identify steps that are repeated almost every time. It will then be possible to optimize them in such a way that employees can implement them. All this without involving the founder or management of the company.Finally, you need to define the profile of the ideal salesperson for the company. This is often a difficult and lengthy step, because the profile initially determined may not actually be the right one.
In most cases, only after several attempts will the desired profile be correctly adjusted.
So this is the end of our special growth series. Many thanks to Paul O'Dea for granting us these interviews. We hope they have helped you in your own growth.
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