B2B marketers have used case studies

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In other words, Google bots will focus on mobile-friendly versions of websites when ranking them in search engine results pages (SERPs), leaving desktop versions aside. 

In other words, a mobile-friendly website is becoming a must-have, rather than a nice-to-have. 

That said, when you build a website, make sure you keep mobile devices in mind throughout all stages of web design : from developing the wireframe to laying out the UI, to adjusting how content is displayed, etc. 

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What's more, 93% of consumers say they are satisfied with their voice assistant, so it's likely that voice search will increase in popularity in the future. 

This is a big deal in terms of SEO, as websites will need to be optimized for voice search to increase their rankings.

In other words, you may need to change your keyword strategy. This is because spoken queries are longer and sound more natural than typed queries.

Therefore, focusing on question-based long-tail keywords is a good idea. 

Additionally, voice searchers are typically looking for quick answers to questions on the spot. This means that Google will rank web pages higher that provide short but precise answers to a given topic. 

In fact, the average voice search result is 29 words on average.

One way around this problem is to create FAQ pages that provide concise answers on multiple topics.

FAQs are also useful for improving your internal linking strategy, as you can link your answers to other pages that cover the topics in more detail. 

10 28% of local mobile searches result in a purchase within 24 hours
If you run a brick-and-mortar business, being at the top of local search results can be a game changer for you, especially considering that 46% of all Google searches have local intent.

A hand holding a smartphone with a search icon, next to a "Find New Job" text on a yellow background.

The first step to optimizing for local search is to create a business Profile to appear on Google Maps. Next, add information to your listing. Keep in mind that the more information you add, the higher your ranking will be. 

That said, be sure to add a short description of your business, photos, offerings, opening hours, including contact details, and provide links to your website. 

Please note that this information must remain consistent across all platforms, including your website, other directories, and social media. 

Also, collect reviews and respond to feedback. This tells Google that you are engaged with your customers and will rank your business higher as a result. 

Finally, don’t forget to optimize your website, as this can vietnamese offer impact your business listing. Again, make sure it’s mobile-friendly and also include local keywords as it shows Google that you’re relevant in your area.

Marketing Content 
11. Content marketing costs 62% less than traditional marketing
And here's the kicker: it can generate about three times more leads. 

This is because, with content marketing , the company offers value to its audience without necessarily expecting anything in return. 

More specifically, the content aims to identify and solve audience problems by educating readers to make an informed decision. 

As a result, content can earn the trust of the audience, thus generating more leads and increasing conversions.