Applications of generative AI in digital marketing
Posted: Wed Jan 15, 2025 6:24 am
How will predictive personalization work?
Real-time behavioral analysis : Thanks to AI, it will be possible to predict users' future actions based on their previous interactions.
Advanced messaging automation : Marketing automation systems , such as those offered by MDirector, can send email or SMS messages at the exact moment when the user is most receptive.
Personalized recommendations : Platforms like Netflix and list of real mobile phone numbers Amazon already do this, but by 2025 this technology will be within reach of any business.
How can MDirector help you?
Using MDirector’s advanced automation, you can create personalized message flows for each user, from emails to SMS. These messages are automatically triggered when the system detects key behaviors, improving customer experience and conversion rates.
digital marketing trends 2025
2.
Advances in generative AI (such as ChatGPT or DALL-E ) are redefining content creation. By 2025, creating personalized ads, persuasive texts, images and videos will be even more accessible for brands.
Creating dynamic ads : AI will be able to automatically generate ad variations based on each user's characteristics.
Adaptive content : Text, videos and images on a website can be automatically personalized for each visitor.
Visual content generation : AI-generated images to illustrate articles, advertisements, or social media posts.
How can MDirector help you?
With dynamic templates and MDirector's advanced personalization, you can create ads and emails that automatically adapt to the user, optimizing the conversion rate. Generative AI will be a strategic ally for the automatic creation of content in email marketing and SMS marketing campaigns.
MDirector templates
3. The rise of “Zero-Party Data” in digital marketing
With the end of third-party cookies, obtaining data directly from the user (called Zero-Party Data ) becomes one of the most important trends in digital marketing 2025. This practice is based on collecting information that users voluntarily provide in exchange for a better experience.
How to collect Zero-Party Data?
Interactive Surveys and Forms : Offer incentives for users to complete surveys and forms.
Personalized content : Offering a tailored experience in exchange for information (e.g., personalized product recommendations).
Contests and sweepstakes : Request user participation by registering their data in exchange for prizes or discounts.
How can MDirector help you?
With forms integrated into MDirector email and SMS campaigns, you can collect data from your customers to better personalize the experience. Interactive forms within emails are an effective way to capture Zero-Party Data.
digital marketing trends email
4. The conversational commerce revolution
Conversational Commerce will be another of the major digital marketing trends of 2025. Users prefer to interact with brands quickly and directly, and automated conversations through chatbots and virtual assistants will be key.
Keys to conversational commerce
Advanced AI-powered chatbots : They will offer a more fluid user experience, eliminating the feeling of talking to a machine.
SMS and WhatsApp conversations : Marketing platforms allow you to automate SMS and WhatsApp messages to facilitate the purchasing process.
Payments integrated into the conversation : Users will be able to make payments within a conversation with a virtual assistant, without having to leave the app.
digital marketing trends 2025 chatbot
How can MDirector help you?
The platform allows you to automate SMS messages to facilitate the purchasing process.
Real-time behavioral analysis : Thanks to AI, it will be possible to predict users' future actions based on their previous interactions.
Advanced messaging automation : Marketing automation systems , such as those offered by MDirector, can send email or SMS messages at the exact moment when the user is most receptive.
Personalized recommendations : Platforms like Netflix and list of real mobile phone numbers Amazon already do this, but by 2025 this technology will be within reach of any business.
How can MDirector help you?
Using MDirector’s advanced automation, you can create personalized message flows for each user, from emails to SMS. These messages are automatically triggered when the system detects key behaviors, improving customer experience and conversion rates.
digital marketing trends 2025
2.
Advances in generative AI (such as ChatGPT or DALL-E ) are redefining content creation. By 2025, creating personalized ads, persuasive texts, images and videos will be even more accessible for brands.
Creating dynamic ads : AI will be able to automatically generate ad variations based on each user's characteristics.
Adaptive content : Text, videos and images on a website can be automatically personalized for each visitor.
Visual content generation : AI-generated images to illustrate articles, advertisements, or social media posts.
How can MDirector help you?
With dynamic templates and MDirector's advanced personalization, you can create ads and emails that automatically adapt to the user, optimizing the conversion rate. Generative AI will be a strategic ally for the automatic creation of content in email marketing and SMS marketing campaigns.
MDirector templates
3. The rise of “Zero-Party Data” in digital marketing
With the end of third-party cookies, obtaining data directly from the user (called Zero-Party Data ) becomes one of the most important trends in digital marketing 2025. This practice is based on collecting information that users voluntarily provide in exchange for a better experience.
How to collect Zero-Party Data?
Interactive Surveys and Forms : Offer incentives for users to complete surveys and forms.
Personalized content : Offering a tailored experience in exchange for information (e.g., personalized product recommendations).
Contests and sweepstakes : Request user participation by registering their data in exchange for prizes or discounts.
How can MDirector help you?
With forms integrated into MDirector email and SMS campaigns, you can collect data from your customers to better personalize the experience. Interactive forms within emails are an effective way to capture Zero-Party Data.
digital marketing trends email
4. The conversational commerce revolution
Conversational Commerce will be another of the major digital marketing trends of 2025. Users prefer to interact with brands quickly and directly, and automated conversations through chatbots and virtual assistants will be key.
Keys to conversational commerce
Advanced AI-powered chatbots : They will offer a more fluid user experience, eliminating the feeling of talking to a machine.
SMS and WhatsApp conversations : Marketing platforms allow you to automate SMS and WhatsApp messages to facilitate the purchasing process.
Payments integrated into the conversation : Users will be able to make payments within a conversation with a virtual assistant, without having to leave the app.
digital marketing trends 2025 chatbot
How can MDirector help you?
The platform allows you to automate SMS messages to facilitate the purchasing process.