What will SEO look like in 5 years? 4 key factors
Posted: Sat Jan 18, 2025 5:05 am
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Google's search engine is innovating explosively, which is reflected in the addition of Google RankBrain (Artificial Intelligence) and Penguin 4.0. This raises the question for online marketers and SEO specialists where our main focus will be. Should we focus more on mobile optimization? What role will social media play? Using 4 examples, I will sketch in this article a picture of what I think search engine optimization will look like in about 5 years.
Google's overall vision in the present and future
To get a better idea of ​​why certain choices were made in this piece – of course, these are just expectations and not certainties – it is important to get some background from Google.
The search engine has two main goals. First, it is to answer every possible search query as well as possible. Second, it is to generate as much revenue as possible to be able to pay for all the innovations and the employees who contribute to this. I will largely concentrate on the first main goal: how Google wants to answer a search query as well as possible.
Ranking factors
Google is of course not an omniscient medium, although the search engine tries to be. For this reason, it has implemented dozens of assessment points in the algorithm, which together should provide the best possible answer to a search query. I want to directly address the future here. Society is subject to change, as is consumer demand. Google tries to connect to this by finding out what a consumer's need is, which is expressed in its ranking factors.
The consumer's needs will change significantly in the coming 5 years. This is not so much reflected in the type of ranking factor that Google uses, but mainly in the extent to which albania telegram number list an assessment point is included in its assessment. The RankBrain is a 'living' piece of algorithm, which is constantly developing and increasingly thinks like a human being. In this way, the piece of artificial intelligence is increasingly approaching the essence of Google, which will be expressed in the following four factors, among other things.
mobile-seo-google
1. Extensive mobile optimization
Let's start with the most obvious ranking factor of the future: mobile optimization. A forecast by Statista shows that mobile internet traffic will take up more than two-thirds of the total in three years. RankBrain also notices this transition and will also express this in the influence of mobile optimization as a ranking factor. SEO will therefore focus much more on good mobile optimization.
How do I apply this to my website?
The question that remains is how this will look in practice. First of all, it is important to have a solid technical optimization carried out by a programmer. This will be essential within the optimization of a website. Some statements seem to come back from the year 2012, but the responsiveness of the design, the mobile loading speed and other mobile guidelines will play an even more crucial role in the SEO of the website.
Google's search engine is innovating explosively, which is reflected in the addition of Google RankBrain (Artificial Intelligence) and Penguin 4.0. This raises the question for online marketers and SEO specialists where our main focus will be. Should we focus more on mobile optimization? What role will social media play? Using 4 examples, I will sketch in this article a picture of what I think search engine optimization will look like in about 5 years.
Google's overall vision in the present and future
To get a better idea of ​​why certain choices were made in this piece – of course, these are just expectations and not certainties – it is important to get some background from Google.
The search engine has two main goals. First, it is to answer every possible search query as well as possible. Second, it is to generate as much revenue as possible to be able to pay for all the innovations and the employees who contribute to this. I will largely concentrate on the first main goal: how Google wants to answer a search query as well as possible.
Ranking factors
Google is of course not an omniscient medium, although the search engine tries to be. For this reason, it has implemented dozens of assessment points in the algorithm, which together should provide the best possible answer to a search query. I want to directly address the future here. Society is subject to change, as is consumer demand. Google tries to connect to this by finding out what a consumer's need is, which is expressed in its ranking factors.
The consumer's needs will change significantly in the coming 5 years. This is not so much reflected in the type of ranking factor that Google uses, but mainly in the extent to which albania telegram number list an assessment point is included in its assessment. The RankBrain is a 'living' piece of algorithm, which is constantly developing and increasingly thinks like a human being. In this way, the piece of artificial intelligence is increasingly approaching the essence of Google, which will be expressed in the following four factors, among other things.
mobile-seo-google
1. Extensive mobile optimization
Let's start with the most obvious ranking factor of the future: mobile optimization. A forecast by Statista shows that mobile internet traffic will take up more than two-thirds of the total in three years. RankBrain also notices this transition and will also express this in the influence of mobile optimization as a ranking factor. SEO will therefore focus much more on good mobile optimization.
How do I apply this to my website?
The question that remains is how this will look in practice. First of all, it is important to have a solid technical optimization carried out by a programmer. This will be essential within the optimization of a website. Some statements seem to come back from the year 2012, but the responsiveness of the design, the mobile loading speed and other mobile guidelines will play an even more crucial role in the SEO of the website.