In other words, McDonald’s used the correct form
Posted: Sat Jan 18, 2025 5:06 am
Think global, act local
Nothing new for this brand. McDonald’s has been, in the last decades, a huge example of internationalization and also menu localization. So, what is different this time?
The difference, as we mentioned at the beginning, is the way they use the communicating power of language.
McDonald’s, probably more than many other global brands, understands Costa Rica whatsapp Material how important it is for people to feel represented and recognized by a brand, thus generating positive business results.
of localization in their Marketing storytelling, copies, actions and strategies, so people could see themselves in the ads and act exactly as the brand meant them to.
As a large enterprise, the business knows that to impact globally, the secret is to understand local behaviors. Build global goals, but develop local actions for getting those global goals.
It so happens that hearing your native language being well used following the specific cultural behaviors, generates a sense of property and empowerment. This is what McDonald’s has been doing for so many years, and finally made it more explicit with their World Cup 2022 campaign.
Nothing new for this brand. McDonald’s has been, in the last decades, a huge example of internationalization and also menu localization. So, what is different this time?
The difference, as we mentioned at the beginning, is the way they use the communicating power of language.
McDonald’s, probably more than many other global brands, understands Costa Rica whatsapp Material how important it is for people to feel represented and recognized by a brand, thus generating positive business results.
of localization in their Marketing storytelling, copies, actions and strategies, so people could see themselves in the ads and act exactly as the brand meant them to.
As a large enterprise, the business knows that to impact globally, the secret is to understand local behaviors. Build global goals, but develop local actions for getting those global goals.
It so happens that hearing your native language being well used following the specific cultural behaviors, generates a sense of property and empowerment. This is what McDonald’s has been doing for so many years, and finally made it more explicit with their World Cup 2022 campaign.