Interactive content as a tactic to please
Posted: Sat Jan 18, 2025 5:07 am
Outbrain’s survey also analyses the impact of brand advertising and shows that globally, 61% of consumers consider watching a video about a product to be important to their decision-making process. In addition to video, 45% of consumers worldwide identify slide-in or carousel ads as the most engaging type of ad when browsing the Internet.
« These seven key insights we’ve presented are ultimately a growth tool for retailers and other direct-to-consumer brands as we approach the busiest time of the year ,» explains Victor Colomer , Head of Sales at Outbrain Spain . « The results help us and our partners hone in on high-value customer segments, understand the advertising experiences that have the best impact, such as video and carousel, and refine messaging to target consumer needs, such as speed of delivery .»
The survey also offers various tips for afghanistan business email database planning and optimizing sales campaigns .
Download the report!
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« These seven key insights we’ve presented are ultimately a growth tool for retailers and other direct-to-consumer brands as we approach the busiest time of the year ,» explains Victor Colomer , Head of Sales at Outbrain Spain . « The results help us and our partners hone in on high-value customer segments, understand the advertising experiences that have the best impact, such as video and carousel, and refine messaging to target consumer needs, such as speed of delivery .»
The survey also offers various tips for afghanistan business email database planning and optimizing sales campaigns .
Download the report!
Related Articles
Creative showing a photograph of the attendees at the M4C Session on how agencies are preparing for Peak Season 2024, along with the event logo and the logos of Marketing4eCommerce and Channable4 challenges for agencies in the face of Peak Season 2024 [M4C Sessions]