Branding and Performance merge objectives when communicating
Posted: Sat Jan 18, 2025 6:10 am
They all agreed that the Branding and Performance departments increasingly have more points in common when it comes to generating strategies since they share common objectives.
«Everything we do is focused on branding, increasing traffic and generating sales ,» says Soraya García Merino , General Manager of Tradedoubler, « that's why I believe that branding and performance must be integrated and have the same objectives .» She also highlighted the importance of new communication channels to reach customers from another place: « We see TikTok as where future buyers are . We want to take care of the brand, but on that social network are those who will buy from us in 3 years .»
Laura Arraranz , from Ibermática, a company that has been in the market for more than 40 years and has 4,000 employees, says that despite the size of the company, everyone is " one big family ." This year, Ibermática bahamas business email database was voted by its own employees as one of the 100 best companies to work for in the market , moving up 22 places in the ranking.
This was achieved thanks to internal actions that seek emotional motivation for employees. “ During the pandemic we created weekly challenges that included families and their neighbors/friends: cooking contests, window decoration contests, interviews with children, virtual applause. Many of our employees started making masks and we helped them with the materials. We offered Spotify playlists, virtual visits to the most important museums in the world, tips for doing physical activity at home. We even set up an online psychologist and a coronavirus detection service when hospitals were overwhelmed ,” says Laura.
«Everything we do is focused on branding, increasing traffic and generating sales ,» says Soraya García Merino , General Manager of Tradedoubler, « that's why I believe that branding and performance must be integrated and have the same objectives .» She also highlighted the importance of new communication channels to reach customers from another place: « We see TikTok as where future buyers are . We want to take care of the brand, but on that social network are those who will buy from us in 3 years .»
Laura Arraranz , from Ibermática, a company that has been in the market for more than 40 years and has 4,000 employees, says that despite the size of the company, everyone is " one big family ." This year, Ibermática bahamas business email database was voted by its own employees as one of the 100 best companies to work for in the market , moving up 22 places in the ranking.
This was achieved thanks to internal actions that seek emotional motivation for employees. “ During the pandemic we created weekly challenges that included families and their neighbors/friends: cooking contests, window decoration contests, interviews with children, virtual applause. Many of our employees started making masks and we helped them with the materials. We offered Spotify playlists, virtual visits to the most important museums in the world, tips for doing physical activity at home. We even set up an online psychologist and a coronavirus detection service when hospitals were overwhelmed ,” says Laura.