Now for the fun part! Brainstorm ideas for your video content.

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Cooper says teams should focus on understanding their audiences.

“What’s their pain point? How can you help? Once you’ve got something, put it out there, track how it performs, and refine as you go. The key is just to start. Your first video doesn’t need to be a masterpiece — it just needs to be real and useful,” Cooper says.

2. Brainstorm video content ideas.

Surprisingly, 34% of marketers cite the lack of video content ideas as the biggest challenge of video marketing. I recommend writing down anything that comes to your mind and then sifting through it and narrowing it down later.

Before you fill in the details of your project, I suggest russia phone number material deciding on what kind of video you want to make. Here are some popular B2B video types:

Customer testimonials.
Brand videos.
Explainer videos.
Case study videos.
Launch videos.
How-to videos.
Product demos.
Recorded webinars.
Expert interviews.
Keep in mind the popularity of short-form video cited above, but don’t be afraid of long-form if your content requires that format.