Who can use SMS mailings and who they are unlikely to suit

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SMS mailings are suitable for a wide range of industries, including online and offline stores, travel agencies, financial institutions, bookmakers, fitness centers, educational institutions and many others. Webmasters can also use SMS in affiliate marketing to resell traffic.

However, there are niches where SMS mailings may be ineffective:

B2B sector. It is difficult to describe complex services, such as website creation and SEO optimization, in one short message. Clients may not understand the intricacies of the offer, and compressing canada b2b leads information into 200 characters can be not only expensive, but also ineffective.
Complex products. Like tattoo parlors or complex software like Instagram editors or spell checkers. It’s hard to explain the benefits of such products in the limited format of SMS.
Durable goods. Products that are bought once and for a long time, such as plastic windows, are not suitable for frequent SMS notifications.
Services of urgent necessity. Industries such as medicine and legal services, where the need arises spontaneously and most often on an emergency basis, are not the best choice for SMS messaging.
Media and Publishing: For media companies and publishers, it is often more efficient and cost-effective to inform audiences via email.
However, even in these sectors there may be exceptions. For example, dental clinics can successfully use SMS to remind patients to have a check-up several months after the visit, thus increasing the likelihood of repeat visits.