How to Do Market Research
Posted: Sat Jan 18, 2025 6:52 am
The risk is over-testing until you lose creative impact. Also, test results don't always scale to full campaigns.
Pro tip: Use A/B testing for digital campaigns to validate research findings and always measure against specific campaign objectives, not just engagement metrics.
11. Competitive Intelligence Research
This ongoing research tracks market dynamics and competitor moves. Unlike basic competitive analysis, it focuses on predicting future market changes.
Benefits include early warning of threats and opportunities. You'll spot emerging trends before they become obvious.
The main challenge is separating signal from noise — not every competitor's move matters.
Pro tip: Pay more attention to evolving customer needs than australia phone number material competitor strategies. Use valuable insights from your sales team, who are constantly exposed to competitive intelligence through daily interactions with leads.
Define your buyer persona.
Identify a persona group to engage.
Prepare research questions for your market research participants.
List your primary competitors.
Summarize your findings.
1. Define your buyer persona.
You have to understand who your customers are and how customers in your industry make buying decisions.
Pro tip: Use A/B testing for digital campaigns to validate research findings and always measure against specific campaign objectives, not just engagement metrics.
11. Competitive Intelligence Research
This ongoing research tracks market dynamics and competitor moves. Unlike basic competitive analysis, it focuses on predicting future market changes.
Benefits include early warning of threats and opportunities. You'll spot emerging trends before they become obvious.
The main challenge is separating signal from noise — not every competitor's move matters.
Pro tip: Pay more attention to evolving customer needs than australia phone number material competitor strategies. Use valuable insights from your sales team, who are constantly exposed to competitive intelligence through daily interactions with leads.
Define your buyer persona.
Identify a persona group to engage.
Prepare research questions for your market research participants.
List your primary competitors.
Summarize your findings.
1. Define your buyer persona.
You have to understand who your customers are and how customers in your industry make buying decisions.