Why should you track calls generated by marketing campaigns?
Posted: Sat Jan 18, 2025 8:33 am
Why is it important to track calls generated by marketing campaigns? In this article, discover eight good reasons why you should do this type of tracking. Know which sources generate the most calls You probably use many campaigns and acquisition sources to get new customers. As a professional, associating conversions with sources is always necessary for you to better manage your marketing activities. The call tracking solution therefore allows you to know which sources generate the maximum number of inbound calls, coming from new prospects. Your marketing investments will be optimized You can improve your marketing campaign investments and ROI by knowing which sources and campaigns generate the most calls. With a stable budget, you will easily know how to get more leads and revenue.
You can indeed study the turnover generated by source and by campaign, while referring to the number of calls received. To better manage your marketing investments, you only have to define them according austria phone number data to your sources and campaigns. Prove to your customers that your campaigns are effective Agencies like you already use a variety of methods and tools to measure the success of the online campaigns they run for their clients. In most cases, the work you do online also leads to offline or phone engagements, which trigger sales conversations for your clients.
With Call Tracking, a technique of searching for new prospects by phone, you can prove to your customers that your campaigns are effective and very useful. You establish a link between the Internet and telephony, by studying the calls that come from your campaigns. In other words, it means that you have enough data, and therefore your campaigns are more relevant. Discover the best performing web pages and benefit from A/B testing Headlines, illustrations, benefits, call-to-actions, videos… you probably do A/B tests of your content in order to improve your conversion rates. To be able to link telephone conversions to the tests you perform, you just need to track the calls generated from each of your web pages.
In this way, you will have an overview of your conversions and will be able to conclude your A/B tests in a sufficiently complete manner. The Cost per call of your campaigns will be significantly improved Like any agency, you need to closely monitor the cost of a call. Fortunately, you can significantly improve the Cost per Call of the campaigns you run: knowing the best sources; by improving your marketing investments; and studying conversions from A/B tests. Never miss calls from prospects again What days of the week do you receive the most calls? At what times of the day? You can answer these questions precisely by tracking the phone traffic that comes from your marketing campaigns.
You can indeed study the turnover generated by source and by campaign, while referring to the number of calls received. To better manage your marketing investments, you only have to define them according austria phone number data to your sources and campaigns. Prove to your customers that your campaigns are effective Agencies like you already use a variety of methods and tools to measure the success of the online campaigns they run for their clients. In most cases, the work you do online also leads to offline or phone engagements, which trigger sales conversations for your clients.
With Call Tracking, a technique of searching for new prospects by phone, you can prove to your customers that your campaigns are effective and very useful. You establish a link between the Internet and telephony, by studying the calls that come from your campaigns. In other words, it means that you have enough data, and therefore your campaigns are more relevant. Discover the best performing web pages and benefit from A/B testing Headlines, illustrations, benefits, call-to-actions, videos… you probably do A/B tests of your content in order to improve your conversion rates. To be able to link telephone conversions to the tests you perform, you just need to track the calls generated from each of your web pages.
In this way, you will have an overview of your conversions and will be able to conclude your A/B tests in a sufficiently complete manner. The Cost per call of your campaigns will be significantly improved Like any agency, you need to closely monitor the cost of a call. Fortunately, you can significantly improve the Cost per Call of the campaigns you run: knowing the best sources; by improving your marketing investments; and studying conversions from A/B tests. Never miss calls from prospects again What days of the week do you receive the most calls? At what times of the day? You can answer these questions precisely by tracking the phone traffic that comes from your marketing campaigns.