In this digital age, search engine visibility is crucial for website traffic. That means your business needs to rank on the first page of Google for relevant search terms, especially if you’re in the B2B space. If you’re seeking all the benefits that come with search engine visibility, a content writing company could be exactly what you need.
Many B2B buyers spend a great deal of time doing independent research before making a purchasing decision. The research they conduct will contribute to the decisions these list of slovakia consumer email B2B buyers make. Because B2B companies have products and services aimed at other businesses, they need a marketing approach focused on demonstrating their expertise to garner trust.
Research by Gartner shows that B2B buyers spend only 17% of their purchasing research time meeting potential suppliers. They spend 27% doing independent research online and 18% researching offline. This goes to show how essential it is to cater to your buyers’ information needs by creating content that answers their questions.