text based values would be things like page names
Posted: Sat Jan 18, 2025 9:45 am
numbers – the standard ones are things like visitor counts, visit counts, the number of pages viewed, the amount of revenue, the number of orders etc.
ratios – these are generally calculated from two underlying number metrics, for example conversion rate (Signups / Visits) and expressed as a percentage.
The key here is the term “rate”. If it’s got rate in it, it’ll likely be expressed as a percentage.
There are generally different types of metrics as well, depending upon your analytics platform:
standard metrics – these would be visitors, visits, page views, time on page, bounces, entries, exits, revenue, orders etc.
custom metrics – these are the things that you count that are not standard, such as internal searches, clicks to tabs, signup starts, signup completes etc.
calculated metrics – these are the result of a calculation, such as a conversion rate (signups completed / visits) or completion rates (signups completed / signups started) or average order value (revenue / orders). Notice that these can be both a percentage or a number.
Dimensions
These are the differences in the thing you are measuring and uk email list 19 millions contact leads are normally text based values, but can be other types too. For example, if you’re looking at the Keyword dimension, then you’d have keyword values listed, typically running down the left hand side of the report.
text based values would be things like page names, site sections, keywords, campaign names, product names.
date based values would be dates in the reporting period, listed underneath one another, such as days, weeks, months, quarters etc.
numeric based values would be things like individual Order IDs or Customer IDs, or it could be Ages or Age Ranges (although technically that would be a text based value).
Reports
These are a combination of Metrics and Dimensions, but a report requires at least one dimension and one metric.
Metrics dimensions reports
So what do you need?
Simply, a combination of all of them. But whatever you’re doing with them, keep them focused – don’t load them up with metrics just because they’re available.
ratios – these are generally calculated from two underlying number metrics, for example conversion rate (Signups / Visits) and expressed as a percentage.
The key here is the term “rate”. If it’s got rate in it, it’ll likely be expressed as a percentage.
There are generally different types of metrics as well, depending upon your analytics platform:
standard metrics – these would be visitors, visits, page views, time on page, bounces, entries, exits, revenue, orders etc.
custom metrics – these are the things that you count that are not standard, such as internal searches, clicks to tabs, signup starts, signup completes etc.
calculated metrics – these are the result of a calculation, such as a conversion rate (signups completed / visits) or completion rates (signups completed / signups started) or average order value (revenue / orders). Notice that these can be both a percentage or a number.
Dimensions
These are the differences in the thing you are measuring and uk email list 19 millions contact leads are normally text based values, but can be other types too. For example, if you’re looking at the Keyword dimension, then you’d have keyword values listed, typically running down the left hand side of the report.
text based values would be things like page names, site sections, keywords, campaign names, product names.
date based values would be dates in the reporting period, listed underneath one another, such as days, weeks, months, quarters etc.
numeric based values would be things like individual Order IDs or Customer IDs, or it could be Ages or Age Ranges (although technically that would be a text based value).
Reports
These are a combination of Metrics and Dimensions, but a report requires at least one dimension and one metric.
Metrics dimensions reports
So what do you need?
Simply, a combination of all of them. But whatever you’re doing with them, keep them focused – don’t load them up with metrics just because they’re available.