After all, these platforms want to capture and maintain people’s attention, too.

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“Content planning helps provide a better view of all your marketing initiatives and how they play into each other. It's important because it ensures you don't duplicate content efforts, cannibalize a topic, miss any initiatives, or neglect any part of the buyer's journey.”



Organizing your editorial calendar for posting on the same weekly schedule can drive exposure for your content and improve engagement.

Posting on a frequent basis keeps your followers coming back for more. Social media platforms reward profiles that drive this engagement with more visibility. And search engines reward content that searchers love to click.


When you create a patterned or consistent cayman islands phone number material posting cycle, you’re optimizing your use of each channel.

For example, say you publish email tips on Tuesdays. Your audience will come to rely on those tips and look forward to them. If you publish the same useful tips at random, your target audience might miss that content.

So, regular posting keeps your audience engaged and builds a stronger connection with them.

Creating a content calendar that has a clear schedule of posts will help you stay consistent and maintain a steady flow of content. But remember that proper topic ideation is a key first step in building a content calendar that yields solid results.

Consistent content only works as long as the topics appeal to your audience’s interests and get them engaged. Again, take a look at your competitors. See what topic they target and the results they bring in to draw some inspiration.