As everyone knows, or at least should, eCommerce sales don't just happen. It's not enough to create our online store, upload it and keep catalogues and prices up to date. This is the mistake we often make: we spend the entire initial budget on creating the website and we don't allocate a portion (which should be significant) to developing and executing a strategic marketing plan.
Let's define some starting conditions:
a) We have an active presence on different social networks.
b) We carry out online advertising actions: (Google Adwords cyprus business email database Facebook Ads and/or other additional advertising systems, depending on our monitoring.
c) We carry out e-mail marketing actions
d) We have an SEO strategy and we know which keywords we want to rank for.
f) We have minimum sales targets. Based on this, our eCommerce dashboard will help us analyze the different phases of our customer acquisition and conversion process (commonly known as the sales funnel ).
Let's take as a reference the phases that Fishkin uses in the aforementioned article to select a battery of indicators: