Facebook has become more important for Dutch companies this year. Both budgets and the number of hours employees spend on it (FTE) have increased. Pages also increasingly have a clear objective. But is this objective in line with the wishes and expectations of the fans?
This spring, TNS NIPO conducted research into the best Facebook pages in the Netherlands. The pages of Coolblue and Gardafriends emerged as winners. They were rated as the best by their fans. In addition to the evaluation by fans, we also asked the administrator(s) of the pages a number of questions about the purpose of the page and its place in the organisation's policy. This led to interesting results and provided insight into the differences between the pages.
Focus of Variety
For the taiwan mobile phone number list two types of Facebook pages: Focus and Variety pages. Focus pages are pages that focus on one specific theme. These are often pages with a smaller number of fans. Variety pages are larger, more general pages. For example: the Gardafriends Facebook page, focused on Lake Garda (as a holiday destination), falls into the Focus category. The page of an all-round travel organization belongs to Variety.