In a branding process, tone of voice is a fundamental part of maintaining consistency of values over time. It helps to adapt or shape activation campaigns or other materials and to convey one's essence in a unified and powerful way.
A great example of a company that made brand tone and personality a list of honduras consumer email cornerstone of their communications was drinks company Innocent. They created personal and light-hearted messages that broke the mold in the mid-90s. Innocent even ran their own music festival, Fruitstock, which was incredibly successful. Acquired by Coca-Cola a few years later, they kept their original 'brand voice'.
Today more than ever it is essential to work in this area to provide brands with a solid identity and give personality to their voice. A cadence, a tone, a way of speaking, the sounds that accompany it.
What happens when you close your eyes and think of a brand? What comes to mind first? Today, only a few branding projects have their own sounds, a 'personal' (spoken) voice and their own music to help them be identified in contexts where there are no visual elements to support the message.
What is the tone of voice of brands?
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nrumohammad0
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