Why Cannibalization Is Dangerous in SEO and How to Avoid It

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Pages of one site can compete with each other in search results. This happens due to query cannibalization. This phenomenon is undesirable in SEO, as it leads to a decrease in search engine rankings and organic traffic, so it needs to be monitored and eliminated. What is cannibalization and how to deal with it, we tell in the article.

What is cannibalization
Query cannibalization occurs when multiple pages are netherlands phone number material optimized for the same or similar keywords. Because of this, they can begin to compete for a place in the search results, and search engines have to choose which document to show in response to the query. As a result, one page “eats” another, which is why this phenomenon is called cannibalization.

Let's give an example. An online toy store has a blog that contains two articles: "Top 10 Educational Toys for Kids" and "Best Toys for Child Development". The topics are similar and the articles are optimized for similar keywords, so the pages can compete in search results.