Etsy is a website that congregates thousands of
Posted: Sun Jan 19, 2025 7:02 am
A content hub collates in-depth information about a single topic on one central webpage.
It offers SEO benefits from backlinks, search traffic, leads, and a boost in website authority and branding.
It comes in many different types, and your choice should consider the number and kinds of topics you choose.
Content hubs all have one common structure, which is:
A central hub page or pillar presenting a broad topic.
Subpages or sub-clusters of more in-depth content.
Linking between the hubpage and subpages.
To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes leading from the center to the outer rim. The central base is the hubpage, while the spokes are the subpages.
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Content Hubs in Action
Etsy
To see a content hub in action, take a look at the Etsy Journal.
individual artist shops. The Etsy Journal provides interesting how-to and showcases information that appeals to customers.
Then, in each article, it links to searches for materials or individual Венесуэла WhatsApp Материал shops selling these items. It also has shopping guides for a wide variety of circumstances.
American Express
American Express is considered the pioneer in content hubs. You can see why when you visit their content hub Business Class Trends and Insights.
The main page is a clean and easy-to-navigate interface with a list of broad topics that lead to content clusters which in turn have links to American Express products.
They also have featured content in each category.
The Different Types of Content Hubs
Hub and Spoke or Topic Clusters
The hub and spoke model generally starts with a single hubpage or pillar dedicated to one broad topic, and a number of subpages that further explore more in-depth subtopics.
This simple structure supports evergreen topics the best because they don’t need updating very often.
The hubpage links to all of the subpages and they link back to the hubpage. The
It offers SEO benefits from backlinks, search traffic, leads, and a boost in website authority and branding.
It comes in many different types, and your choice should consider the number and kinds of topics you choose.
Content hubs all have one common structure, which is:
A central hub page or pillar presenting a broad topic.
Subpages or sub-clusters of more in-depth content.
Linking between the hubpage and subpages.
To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes leading from the center to the outer rim. The central base is the hubpage, while the spokes are the subpages.
SEARCH ENGINE OPTIMIZATION
Content Hubs in Action
Etsy
To see a content hub in action, take a look at the Etsy Journal.
individual artist shops. The Etsy Journal provides interesting how-to and showcases information that appeals to customers.
Then, in each article, it links to searches for materials or individual Венесуэла WhatsApp Материал shops selling these items. It also has shopping guides for a wide variety of circumstances.
American Express
American Express is considered the pioneer in content hubs. You can see why when you visit their content hub Business Class Trends and Insights.
The main page is a clean and easy-to-navigate interface with a list of broad topics that lead to content clusters which in turn have links to American Express products.
They also have featured content in each category.
The Different Types of Content Hubs
Hub and Spoke or Topic Clusters
The hub and spoke model generally starts with a single hubpage or pillar dedicated to one broad topic, and a number of subpages that further explore more in-depth subtopics.
This simple structure supports evergreen topics the best because they don’t need updating very often.
The hubpage links to all of the subpages and they link back to the hubpage. The