First of all, Inbound Marketing is a business methodology that attracts customers through content and experiences tailored to them, creating connections with those who are looking for and solving their problems.
Since we're talking about Inbound Marketing, take the opportunity to watch a video on the subject!
With it, your company grows by building meaningful and lasting relationships with consumers, leads and customers. Therefore, it is about valuing and empowering these people so that they can achieve their goals at any stage of their journey . The methodology can be applied in three ways:
Attraction
At this stage, you will attract the right people with your content , hungary phone number resource becoming a reference with whom they want to engage.
So, to reach your target audience , start by creating and publishing content that adds value, such as:
social media;
blog articles;
content offerings.
Examples include guides on how to use your products, information on how your solution can solve their challenges, customer testimonials , and details about promotions or discounts.
Additionally, to engage your audience on a deeper level with Inbound Marketing, optimize this content with an SEO strategy . This strategy will require you to target specific keywords and phrases related to your products/services, challenges you solve for customers, and solutions.
This way, your content will be found organically on the search engine results page (SERP) by people who are searching for that information.
#FicaADica: The main tools are paid ads, video marketing, blog, social media and strategic content.
Involvement
Here, you’ll present insights and solutions that align with their goals so they’re more likely to buy from you .
When using inbound marketing strategies to engage your audience, make sure you’re communicating and engaging with leads and customers in a way that will make them want to build long-term relationships with you, for example. When using these engagement strategies, add information about the value your company will provide to them.
Engagement strategies can include how you handle and manage your inbound sales calls , so focus on how your customer service reps answer calls from interested people.
Additionally, focus on selling solutions rather than products. This will ensure that all deals are offering mutually beneficial deals for both customers and your company.
#FicaADica: The main tools are flows, email marketing, marketing automation , lead management and chatbots .
Enchantment
In the last step, delight provides help and support to empower your customers to be successful with their purchases .
In other words, this strategy involves your team members, who become consultants to assist customers at any time, ensuring customer satisfaction during the purchase.
One tip is to use chatbots and surveys to help, support, and solicit feedback from customers throughout the customer journey and ensure that it makes sense. For example, chatbots can help current customers define a new technique you’ve started offering that they’d like to take advantage of. Additionally, a satisfaction survey can be sent after the sale to review ideas for improvements.
Social media listening is another important strategy when it comes to delighting customers . Followers can use your profiles to provide feedback , ask questions, or share their experience with your products/services. Therefore, it is important to respond to these interactions with information that helps, supports, and encourages users. This shows that you are listening and that you care about them.
Ultimately, an inbound strategy focused on customer loyalty is one that helps and supports customers in any situation, regardless of whether your company derives value from it. Remember, a satisfied customer becomes a brand advocate , so treat every interaction, big and small, with care.
#FicaADica: The main tools are smart content, email marketing , conversations via dm/inbox and marketing automation.