How do you reach and nurture at the same time?
Posted: Sun Jan 19, 2025 7:22 am
What Are the Benefits of LinkedIn Lead Generation?
LinkedIn has a large 500 million user base full of professionals and business owners. And those leads have the highest conversion rates with the lowest cost-per-lead (CPL) compared to users from any other social network.
There are many techniques for generating highly-qualified B2B leads for free and within the shortest timeframe. For instance, you can use the search function to find new leads, join and be active in industry-related groups, or reach out directly to potential customers.
On the other hand:
There are premium lead generation strategies and tools you can use on LinkedIn to accelerate the process. You can buy a premium account or the Sales Navigator to gain access to more features and streamline the process.
How to Use LinkedIn for Sales Leads? Proven B2B Lead Generation Outreach Strategies
Create Powerful Content to Engage Potential Leads
LinkedIn suggests you split your budget by 60:30:10 on reach, nurturing, and acquisition respectively. However, this is generic advice and rarely works for most companies.
For better results, your budget split should be 60:40 for reach and nurturing — especially when you’re just starting out.
Using content marketing…
Content marketing is the process of creating valuable content aimed at increasing brand awareness and boosting sales. It focuses on long-form guides and thought leadership to help potential customers make well-informed decisions throughout the research phase.
The most engaging type of content to prioritize in your marketing is informational content. As the name suggests, informative posts aim at educating potential customers on specific topics and providing them with all the possible solutions. Blogs, infographics, and educational videos work well if you’re trying to build awareness and reach your target audience.
Lead generation for technology companies
Improve Your Profile With LinkedIn Tools and Data
Tools like SHIELD are excellent for assessing your LinkedIn performance colombia cell phone number database and lead generation efforts. Sprout is another LinkedIn management software that helps you track clicks, reach, and engagement metrics.
These tools offer huge value by enabling you to gather data and use it to guide your content marketing efforts.
Connect With the Right Decision-Makers (Quality Over Quantity)
Account-based marketing (ABM) is a highly effective strategy that focuses on individual customer accounts instead of broader markets. It’s the practice of offering personalized interactions and 1-1 experiences to leave a bold impression on each prospect.
LinkedIn is one of the best platforms to find success with this approach.
Here’s why:
ABM allows you to mainly focus on high-quality prospects that are most suited to work with your brand. This is an excellent fit for LinkedIn because it helps you go from sending thousands of connection requests a week to only a few hundred.
While doing that, your acceptance rate will go through the roof, and you will be able to develop long-lasting relationships with target clients.
So how do you maximize your success with ABM?
LinkedIn has a large 500 million user base full of professionals and business owners. And those leads have the highest conversion rates with the lowest cost-per-lead (CPL) compared to users from any other social network.
There are many techniques for generating highly-qualified B2B leads for free and within the shortest timeframe. For instance, you can use the search function to find new leads, join and be active in industry-related groups, or reach out directly to potential customers.
On the other hand:
There are premium lead generation strategies and tools you can use on LinkedIn to accelerate the process. You can buy a premium account or the Sales Navigator to gain access to more features and streamline the process.
How to Use LinkedIn for Sales Leads? Proven B2B Lead Generation Outreach Strategies
Create Powerful Content to Engage Potential Leads
LinkedIn suggests you split your budget by 60:30:10 on reach, nurturing, and acquisition respectively. However, this is generic advice and rarely works for most companies.
For better results, your budget split should be 60:40 for reach and nurturing — especially when you’re just starting out.
Using content marketing…
Content marketing is the process of creating valuable content aimed at increasing brand awareness and boosting sales. It focuses on long-form guides and thought leadership to help potential customers make well-informed decisions throughout the research phase.
The most engaging type of content to prioritize in your marketing is informational content. As the name suggests, informative posts aim at educating potential customers on specific topics and providing them with all the possible solutions. Blogs, infographics, and educational videos work well if you’re trying to build awareness and reach your target audience.
Lead generation for technology companies
Improve Your Profile With LinkedIn Tools and Data
Tools like SHIELD are excellent for assessing your LinkedIn performance colombia cell phone number database and lead generation efforts. Sprout is another LinkedIn management software that helps you track clicks, reach, and engagement metrics.
These tools offer huge value by enabling you to gather data and use it to guide your content marketing efforts.
Connect With the Right Decision-Makers (Quality Over Quantity)
Account-based marketing (ABM) is a highly effective strategy that focuses on individual customer accounts instead of broader markets. It’s the practice of offering personalized interactions and 1-1 experiences to leave a bold impression on each prospect.
LinkedIn is one of the best platforms to find success with this approach.
Here’s why:
ABM allows you to mainly focus on high-quality prospects that are most suited to work with your brand. This is an excellent fit for LinkedIn because it helps you go from sending thousands of connection requests a week to only a few hundred.
While doing that, your acceptance rate will go through the roof, and you will be able to develop long-lasting relationships with target clients.
So how do you maximize your success with ABM?