4. Patiently follow up with your leads
Posted: Sun Jan 19, 2025 8:07 am
3. Set up your first workflow
Don’t be afraid. You need to know your leads, so start the first set of actions you want to take to start working with them. You have time to adjust your aim.
For marketing automation to work, you need to guide your leads step list of barbados consumer email by step, along the path, identifying their characteristics and needs. It can take a long time for a visitor to become a lead, then a marketing qualified lead and finally a sales ready lead . Be patient.
5. Collaborate with sales
Go beyond the traditional division between marketing and sales. We are in the era of the so-called smarketing : today the sales department must focus on sales ready leads and marketing must be able to know if those it has defined as such are really sales ready leads.
6. Measure. Always!
Check the performance of every single action. Change the ones that aren’t working to become more relevant.
7. A/B testing
It doesn’t cost much and it gives great insights into how to set up your work. Sometimes it’s the little details that make the difference, so do some testing.
8. Look at digital as a whole
Sometimes a newsletter, despite having a good CTR, does not perform well. Why? It could be the fault, for example, of a poorly functional website. In the marketing automation strategy everything is part of the user experience .
Change your point of view . This is the most important rule: your obsession should no longer be sales, but customers. As in a love relationship, you must first seduce them and then convince them, by demonstrating it, that you are useful and unique. And then it will be true love.
Don’t be afraid. You need to know your leads, so start the first set of actions you want to take to start working with them. You have time to adjust your aim.
For marketing automation to work, you need to guide your leads step list of barbados consumer email by step, along the path, identifying their characteristics and needs. It can take a long time for a visitor to become a lead, then a marketing qualified lead and finally a sales ready lead . Be patient.
5. Collaborate with sales
Go beyond the traditional division between marketing and sales. We are in the era of the so-called smarketing : today the sales department must focus on sales ready leads and marketing must be able to know if those it has defined as such are really sales ready leads.
6. Measure. Always!
Check the performance of every single action. Change the ones that aren’t working to become more relevant.
7. A/B testing
It doesn’t cost much and it gives great insights into how to set up your work. Sometimes it’s the little details that make the difference, so do some testing.
8. Look at digital as a whole
Sometimes a newsletter, despite having a good CTR, does not perform well. Why? It could be the fault, for example, of a poorly functional website. In the marketing automation strategy everything is part of the user experience .
Change your point of view . This is the most important rule: your obsession should no longer be sales, but customers. As in a love relationship, you must first seduce them and then convince them, by demonstrating it, that you are useful and unique. And then it will be true love.