Thought Leadership Examples

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Step 2: Brainstorm content ideas.
Think about your personas. Is your content focused and strategic to what they want to read or watch? What are they searching for and asking on social media or Reddit? Answer these questions during your brainstorming session.

Step 3: Analyze competitors.
To kickstart more brainstorming ideas, answer questions like, “Who is my audience currently going to for answers?” Again, you‘ll want to fill in the gaps in their content and talk about what they aren’t.

Also, take notes on your competitors' best-performing content. Indicators can be likes, comments, reposts, or external links to the post.

Step 4: Create and distribute content.
Once you've decided what content to create, make sure you have a point of view and personality. Your content should be easy to consume and easy to share.

Don’t regurgitate top-performing content. For a newly backed thought leader, it’s important to stand out to be noticed and picked up by social media algorithms.

Step 5: Measure results.
Track your results in order to see if your thought leadership content has been effective. Use your SMART goals to determine what metrics you're tracking.

Tim Soulo
Aleyda Solis
Kevin Indig
Oprah Winfrey
Dave Ramsey
Seth Godin
Marie Forleo
Brian Dean
Sallie L. Krawcheck
1. Tim Soulo
Tim Soulo is the chief marketing officer and product belgium phone number material advisor at Ahrefs, with over 12 years of expertise in SEO and marketing.

I’ve been following him for more than five years now, and I can honestly say he’s earned his place as one of the top influencers in our industry.

Soulo’s insights are always backed by data, and he focuses on practical strategies that actually work — not just theory.

He’s been featured in major outlets like Inc., TechCrunch, and VentureBeat, and has spoken at top conferences like PubCon in Las Vegas, BrightonSEO in the UK, and the Digital Marketers Australia Conference in Melbourne.

If you’ve ever seen him speak or read his work, you’ll know he’s not just another voice in the crowd.