Advantages of WhatsApp Business
Posted: Sun Jan 19, 2025 8:23 am
Increased customer engagement : Messaging channels allow businesses to stay connected throughout the entire customer journey. With fast response rates and automation, businesses can interact with customers on their own terms.
High open rates : WhatsApp boasts an impressive 98% open rate for business messages, outperforming other channels
Customer Satisfaction : By meeting customers where they feel most comfortable, WhatsApp Business increases customer satisfaction and loyalty
Cost-effective communication : Automation and rapid responses reduce operational costs while increasing efficiency
Increased revenue : WhatsApp Business improves conversion rates, with studies showing that live chats can positively influence sales and customer loyalty
**Also read the 15 best chat platforms in 2024
Limitations of WhatsApp Business
Limited message quota : Without verification, sending messages is limited to 5,000 per month, which can be malaysia whatsapp number data restrictive for larger businesses.
No third-party integrations : WhatsApp Business lacks API support, which limits integration with other apps and reduces workflow efficiency
Limited automation : WhatsApp Business automation options are basic compared to the WhatsApp Business API, which offers more advanced chatbots and message routing.
Restricted device usage : WhatsApp Business only supports two devices, limiting the number of agents who can manage customer conversations
Catalog Limitations : The catalog feature is limited in scope, forcing customers to visit your website or e-commerce platform for more options.
Lack of a green check mark : Without verification, WhatsApp Business accounts lack the green check mark, which could impact customer trust due to increased awareness of phishing
Pro Tip : If your team is hitting the WhatsApp Business messaging limit or is struggling to keep customer conversations organized, consider the WhatsApp Business API. With no device limits and advanced automation, it’s designed for larger teams that need high messaging volumes.
High open rates : WhatsApp boasts an impressive 98% open rate for business messages, outperforming other channels
Customer Satisfaction : By meeting customers where they feel most comfortable, WhatsApp Business increases customer satisfaction and loyalty
Cost-effective communication : Automation and rapid responses reduce operational costs while increasing efficiency
Increased revenue : WhatsApp Business improves conversion rates, with studies showing that live chats can positively influence sales and customer loyalty
**Also read the 15 best chat platforms in 2024
Limitations of WhatsApp Business
Limited message quota : Without verification, sending messages is limited to 5,000 per month, which can be malaysia whatsapp number data restrictive for larger businesses.
No third-party integrations : WhatsApp Business lacks API support, which limits integration with other apps and reduces workflow efficiency
Limited automation : WhatsApp Business automation options are basic compared to the WhatsApp Business API, which offers more advanced chatbots and message routing.
Restricted device usage : WhatsApp Business only supports two devices, limiting the number of agents who can manage customer conversations
Catalog Limitations : The catalog feature is limited in scope, forcing customers to visit your website or e-commerce platform for more options.
Lack of a green check mark : Without verification, WhatsApp Business accounts lack the green check mark, which could impact customer trust due to increased awareness of phishing
Pro Tip : If your team is hitting the WhatsApp Business messaging limit or is struggling to keep customer conversations organized, consider the WhatsApp Business API. With no device limits and advanced automation, it’s designed for larger teams that need high messaging volumes.