The strongest brands in the world
Posted: Sun Jan 19, 2025 8:24 am
According to Teresa de Lemus, “ The brand is a financial asset that must be used as a tool to increase turnover, which is why turnover and brand are data that go hand in hand.”
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing investment, stakeholder equity and business performance.
According to these criteria, WeChat has beaten Ferrari to become the world's strongest brand with a Brand Strength Index (BSI) score of 95.4 out of 100. The Chinese mobile app is one of 11 brands in the ranking indonesia business email database that have received the elite AAA+ rating.
Second-placed Ferrari , which still boasts an extraordinary Brand Strength score of 93.9 out of 100, reacted proactively to the pandemic, initially closing its production sites and then reopening with a focus on creating a safe working environment for its employees.
Rounding out the list, Sber has managed to increase its brand strength year on year, and has now achieved a score of 92 out of 100. Russia’s largest bank has benefited from its brand stability, high levels of customer loyalty, indicators that have also been boosted by the recent rebranding to consolidate its service ecosystem.
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics that assess marketing investment, stakeholder equity and business performance.
According to these criteria, WeChat has beaten Ferrari to become the world's strongest brand with a Brand Strength Index (BSI) score of 95.4 out of 100. The Chinese mobile app is one of 11 brands in the ranking indonesia business email database that have received the elite AAA+ rating.
Second-placed Ferrari , which still boasts an extraordinary Brand Strength score of 93.9 out of 100, reacted proactively to the pandemic, initially closing its production sites and then reopening with a focus on creating a safe working environment for its employees.
Rounding out the list, Sber has managed to increase its brand strength year on year, and has now achieved a score of 92 out of 100. Russia’s largest bank has benefited from its brand stability, high levels of customer loyalty, indicators that have also been boosted by the recent rebranding to consolidate its service ecosystem.