Why do segmentation in digital marketing?
Posted: Sun Jan 19, 2025 9:16 am
Think about a group of friends. The more time they spend together, the more they get to know each other, right?
As the relationship grows closer, it is possible to know each other's daily problems, purchasing preferences , and personal and professional dreams.
When you study this group of friends, you can identify what they have in common, what unites them. It could be their love of going to the movies, their affinity for certain college subjects, the simple fact that they grew up in the same neighborhood, or all of these at the same time.
Segmentation in digital marketing ameriplan email leads is what brings this insight to your company. Based on qualitative and quantitative research , your team is able to better understand each group of consumers and, therefore, increase the effectiveness of customer attraction, conversion and loyalty actions .
Segmenting your target audience into smaller groups also allows you to better explore market opportunities by identifying the specific needs of each group. This is the case, for example, of a shopping mall that decides to implement a kids' area so that children can play while their parents shop.
It is also possible, through digital marketing segmentation, to develop a more accurate sales approach that overcomes the objections common to each consumer group. By dissolving the negative arguments of each consumer, the salesperson is closer to closing the sale.
Finally, segmenting in digital marketing also helps you reduce the time it takes to convert a new customer. After all, the conversation with them becomes more direct, that is, it goes to the heart of the problem they are experiencing.
By following this approach throughout your customer’s lifetime value , loyalty is just a matter of time and dedication.
As the relationship grows closer, it is possible to know each other's daily problems, purchasing preferences , and personal and professional dreams.
When you study this group of friends, you can identify what they have in common, what unites them. It could be their love of going to the movies, their affinity for certain college subjects, the simple fact that they grew up in the same neighborhood, or all of these at the same time.
Segmentation in digital marketing ameriplan email leads is what brings this insight to your company. Based on qualitative and quantitative research , your team is able to better understand each group of consumers and, therefore, increase the effectiveness of customer attraction, conversion and loyalty actions .
Segmenting your target audience into smaller groups also allows you to better explore market opportunities by identifying the specific needs of each group. This is the case, for example, of a shopping mall that decides to implement a kids' area so that children can play while their parents shop.
It is also possible, through digital marketing segmentation, to develop a more accurate sales approach that overcomes the objections common to each consumer group. By dissolving the negative arguments of each consumer, the salesperson is closer to closing the sale.
Finally, segmenting in digital marketing also helps you reduce the time it takes to convert a new customer. After all, the conversation with them becomes more direct, that is, it goes to the heart of the problem they are experiencing.
By following this approach throughout your customer’s lifetime value , loyalty is just a matter of time and dedication.