New LIT Talk by IBM: Advertising and Technology
Posted: Sun Jan 19, 2025 10:20 am
The consequences of digital transformation in companies and the use of exponential technologies have brought profound changes to various sectors of the economy. Even those known for working in segments that require more social skills have been impacted - and the world of advertising is no exception.
With this in mind, LIT is launching the Advertising and Technology short course in partnership with IBM . It joins a portfolio of over 150 courses, trails and live classes in areas such as innovation, leadership, business, digital and tech. Of these, 7 are IBM short courses that explain, in business language, the technologies related to the Skills of the Future, such as Cloud, Design Thinking, Artificial Intelligence and others.
The new course aims to show and explain the main skills ghana whatsapp data that are now required for advertising professionals after the digital transformation. This is because the field is no longer limited to just creative ideas to sell a product or service. Today, advertisers must master certain technology topics, such as Data Intelligence, for example, in order to be able to perform their work.
Furthermore, in general, all stages involving advertising, such as customer service, planning and creation, have been undergoing changes. Some examples range from changes in the market, such as the introduction of e-commerce, to the use of Artificial Intelligence and Machine Learning to analyze data that can serve as a basis for advertising pieces, help in campaign management and social media monitoring. Thus, technology has been essential for advertising communication to be more assertive and the trend is that this importance will only grow.
Check out the topics covered in LIT Talk by IBM Advertising and Technology:
Introduction to Advertising and Digital Transformation
The customer service area in an advertising agency
The Planning and Data Intelligence area
Media, Creation and Content Studio
Interested? The short course is available on LIT, Saint Paul Business School's digital education platform. Upon completion, students receive a certificate of completion in the name of Saint Paul. You can start learning today, with a 7-day free trial, by clicking the button below.
With this in mind, LIT is launching the Advertising and Technology short course in partnership with IBM . It joins a portfolio of over 150 courses, trails and live classes in areas such as innovation, leadership, business, digital and tech. Of these, 7 are IBM short courses that explain, in business language, the technologies related to the Skills of the Future, such as Cloud, Design Thinking, Artificial Intelligence and others.
The new course aims to show and explain the main skills ghana whatsapp data that are now required for advertising professionals after the digital transformation. This is because the field is no longer limited to just creative ideas to sell a product or service. Today, advertisers must master certain technology topics, such as Data Intelligence, for example, in order to be able to perform their work.
Furthermore, in general, all stages involving advertising, such as customer service, planning and creation, have been undergoing changes. Some examples range from changes in the market, such as the introduction of e-commerce, to the use of Artificial Intelligence and Machine Learning to analyze data that can serve as a basis for advertising pieces, help in campaign management and social media monitoring. Thus, technology has been essential for advertising communication to be more assertive and the trend is that this importance will only grow.
Check out the topics covered in LIT Talk by IBM Advertising and Technology:
Introduction to Advertising and Digital Transformation
The customer service area in an advertising agency
The Planning and Data Intelligence area
Media, Creation and Content Studio
Interested? The short course is available on LIT, Saint Paul Business School's digital education platform. Upon completion, students receive a certificate of completion in the name of Saint Paul. You can start learning today, with a 7-day free trial, by clicking the button below.