Here’s Why Gen Z Isn’t on Facebook
Posted: Sun Jan 19, 2025 10:25 am
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“I think it comes down to the type of content on Facebook,” says Reece Callaway, Brand and Social Content Manager at HubSpot.
“Since Facebook is one of the oldest social media platforms still around, we see a lot of Millennials and Gen X on Facebook who regularly post content that doesn’t resonate with Gen Z. Gen Z wants to see the latest culturally relevant content on their feeds, and Facebook just isn’t the place for that.”
Why Gen Z isn’t on Facebook, quote graphic, Gen Z wants to see the latest culturally relevant content on their feeds, and Facebook just isn’t the place for that, Reece Callaway, Brand and Social Content Manager at HubSpot
And Callaway brings up a great point. The other part of austria whatsapp number database Facebook’s attempted rebrand is to position themselves as a “hub for all things culturally happening” in the platform's underground.
Creating a culturally relevant space for younger generations is an important first step — but it's not necessarily an easy one to accomplish.
The Gen Z Perspective
Justina Thompson, Associate Marketing Manager at HubSpot (and Gen Z baddie herself), feels like Gen Z isn't on Facebook like other generations because it has a reputation for being family-focused rather than a true social platform.
“When I was growing up, my Facebook was monitored by my mom and I primarily used it to stay connected with aunts, uncles, and middle school friends whose profiles were also monitored by their parents,” says Thompson.
“Over time, I began to crave more autonomy over my online presence, which I couldn't do through Facebook.”
Community Building
Social Media Shopping
Social Vs. Search Engine
Get Your Free Report
Learn more
“I think it comes down to the type of content on Facebook,” says Reece Callaway, Brand and Social Content Manager at HubSpot.
“Since Facebook is one of the oldest social media platforms still around, we see a lot of Millennials and Gen X on Facebook who regularly post content that doesn’t resonate with Gen Z. Gen Z wants to see the latest culturally relevant content on their feeds, and Facebook just isn’t the place for that.”
Why Gen Z isn’t on Facebook, quote graphic, Gen Z wants to see the latest culturally relevant content on their feeds, and Facebook just isn’t the place for that, Reece Callaway, Brand and Social Content Manager at HubSpot
And Callaway brings up a great point. The other part of austria whatsapp number database Facebook’s attempted rebrand is to position themselves as a “hub for all things culturally happening” in the platform's underground.
Creating a culturally relevant space for younger generations is an important first step — but it's not necessarily an easy one to accomplish.
The Gen Z Perspective
Justina Thompson, Associate Marketing Manager at HubSpot (and Gen Z baddie herself), feels like Gen Z isn't on Facebook like other generations because it has a reputation for being family-focused rather than a true social platform.
“When I was growing up, my Facebook was monitored by my mom and I primarily used it to stay connected with aunts, uncles, and middle school friends whose profiles were also monitored by their parents,” says Thompson.
“Over time, I began to crave more autonomy over my online presence, which I couldn't do through Facebook.”