4# Write short sentences
Posted: Sat Dec 21, 2024 3:56 am
With short sentences you simplify the reader's work and your message becomes clearer and easier to process.
The SEMrush SEO Writing Assistant extension analyzes your text for the keywords you want to target and gives you recommendations to improve the readability of your text (including long sentences), based on your top competitors.
seo writing assistant by semrush
Other information you get from this tool is: whether dbtodata the text is original, how SEO optimized it is and the consistency of the "Tone of voice" (only for English texts).
5# Simplify your vocabulary
Make sure to limit the use of words that are too difficult to read. At the same time, you can educate your readers about your industry or brand terms, but you should always explain what they mean and make the explanation as simple as possible.
6# Avoid repetitions
Try to avoid using the same keyword too many times; this only complicates the text. Use your list of related keywords to avoid repetition (and of course to improve your SEO). This also applies to titles.
12. SEO copywriting isn't just about words
A picture is worth a thousand words.
So use visuals on your page: videos, images, charts, infographics, etc. In 2019, 74% of marketers used visuals in more than 70% of their content. They do it because it works.
Informative videos and images, charts and infographics can increase the time a reader stays on the page and encourage them to share the visuals on their social media accounts. This strategy could potentially increase the reach of your content, and multimedia, if optimized properly, could rank well on search engines.
For more information: Guide to Optimizing Images for SEO .
13. Aim for the essentials
Try to get to the essence of your key message and don't get lost in long-winded discussions that circle around your idea. Clarity and conciseness are the keys to great readability and a great user experience. People want quick answers.
Text with too many words will only distract your readers, sending negative signals to Google about user engagement.
The ultimate goal of the SEO copywriter is to create a page that is relevant to a given keyword, based on the user's search intent.
The SEMrush SEO Writing Assistant extension analyzes your text for the keywords you want to target and gives you recommendations to improve the readability of your text (including long sentences), based on your top competitors.
seo writing assistant by semrush
Other information you get from this tool is: whether dbtodata the text is original, how SEO optimized it is and the consistency of the "Tone of voice" (only for English texts).
5# Simplify your vocabulary
Make sure to limit the use of words that are too difficult to read. At the same time, you can educate your readers about your industry or brand terms, but you should always explain what they mean and make the explanation as simple as possible.
6# Avoid repetitions
Try to avoid using the same keyword too many times; this only complicates the text. Use your list of related keywords to avoid repetition (and of course to improve your SEO). This also applies to titles.
12. SEO copywriting isn't just about words
A picture is worth a thousand words.
So use visuals on your page: videos, images, charts, infographics, etc. In 2019, 74% of marketers used visuals in more than 70% of their content. They do it because it works.
Informative videos and images, charts and infographics can increase the time a reader stays on the page and encourage them to share the visuals on their social media accounts. This strategy could potentially increase the reach of your content, and multimedia, if optimized properly, could rank well on search engines.
For more information: Guide to Optimizing Images for SEO .
13. Aim for the essentials
Try to get to the essence of your key message and don't get lost in long-winded discussions that circle around your idea. Clarity and conciseness are the keys to great readability and a great user experience. People want quick answers.
Text with too many words will only distract your readers, sending negative signals to Google about user engagement.
The ultimate goal of the SEO copywriter is to create a page that is relevant to a given keyword, based on the user's search intent.