How to use keywords for Google ranking
Posted: Mon Jan 20, 2025 4:10 am
Once you have selected the optimal keywords, it is important to know how to use them to improve your positioning on Google. This involves two important aspects: creating SEO-optimized content and optimizing the website to rank for the keywords.
Creating SEO-optimized content
To create SEO-optimized content, there are a chief vice president marketing officer email list few guidelines to follow that will allow the selected keywords to have a good impact on search engine rankings. Below are some of the most important recommendations:
Include the keyword in the article title
Use the keyword between 3 and 5 times in the text , making sure it appears naturally.
Include the keyword in the article URL
Include the keyword in the article's meta description
Use subtitles with the keyword, preferably in H2 or H3 format
Make sure your text is of an appropriate length for the topic you are writing . Generally, a minimum of 500 words is recommended so that search engines can identify relevant content.
Check the keyword density in your text to make sure it hasn't been used too many times. A 3-5% density is sufficient.
Website optimization to rank keywords
In addition to creating SEO-optimized content, it is important to optimize the website to rank for the selected keywords. To do so, the following recommendations should be followed:
Rename website images with the keyword, including the corresponding alt tag
Include internal links that direct the user to other articles related to the keyword
Consider the loading speed of the website , as search engines often reward websites that load quickly.
Make sure your website is mobile-friendly
Include social signals , such as sharing links on social media, to improve user engagement with the website.
Creating SEO-optimized content
To create SEO-optimized content, there are a chief vice president marketing officer email list few guidelines to follow that will allow the selected keywords to have a good impact on search engine rankings. Below are some of the most important recommendations:
Include the keyword in the article title
Use the keyword between 3 and 5 times in the text , making sure it appears naturally.
Include the keyword in the article URL
Include the keyword in the article's meta description
Use subtitles with the keyword, preferably in H2 or H3 format
Make sure your text is of an appropriate length for the topic you are writing . Generally, a minimum of 500 words is recommended so that search engines can identify relevant content.
Check the keyword density in your text to make sure it hasn't been used too many times. A 3-5% density is sufficient.
Website optimization to rank keywords
In addition to creating SEO-optimized content, it is important to optimize the website to rank for the selected keywords. To do so, the following recommendations should be followed:
Rename website images with the keyword, including the corresponding alt tag
Include internal links that direct the user to other articles related to the keyword
Consider the loading speed of the website , as search engines often reward websites that load quickly.
Make sure your website is mobile-friendly
Include social signals , such as sharing links on social media, to improve user engagement with the website.