MarTech can achieve deeper applications
Posted: Mon Jan 20, 2025 4:13 am
Case 1: IKEA imports Beacon When consumers pass by the store, they receive Beacon messages set by IKEA in each area from LINE to obtain activity information. In this event, 40% of consumers were triggered to the Beacon message. In the future, Beacon points can also be set up along walk-in activities, exhibitions, and public transportation, so that customers can receive information from nearby businesses in more places. Case 2: Tesla imports store map Consumers can obtain the information of the nearest charging station through "current location + input keyword" on LINE's official account. The average number of uses of this activity reaches 1,340 times per month.
In the future, other brands can also combine the back-end database and return nearby location information from the official account, such as tourist attractions, high-scoring restaurants, etc. Case 3: Pizza Hut scans malaysia mobile phone number data invoices Consumers at Pizza Hut's physical stores can upload their purchased product invoices to the official account by scanning or filling in information on the LIFF web page, and receive coupons. The event attracted 12,770 participants, 48,693 invoices were uploaded, and helped brands drive revenue. In the future, it can also be combined with membership cards, and points can be upgraded when the invoice amount is accumulated.
Finally, Jin emphasized that the tools + creativity through the official account = infinite possibilities. , reduce technology costs, and achieve more gameplay to keep creativity uninterrupted! Official account Q&A! At the end of the forum, Mr. Deng Bowen, the chairman of TAAA Taipei Advertising Agency Business Association, served as the moderator of the forum. On behalf of the creative people present, he met with Karen, senior planning director of LINE official-Enterprise Solutions Division, and Martin, advertising product director. , technology partner - Crescendo Labs (hereinafter referred to as Crescendo) and maintenance partner.
In the future, other brands can also combine the back-end database and return nearby location information from the official account, such as tourist attractions, high-scoring restaurants, etc. Case 3: Pizza Hut scans malaysia mobile phone number data invoices Consumers at Pizza Hut's physical stores can upload their purchased product invoices to the official account by scanning or filling in information on the LIFF web page, and receive coupons. The event attracted 12,770 participants, 48,693 invoices were uploaded, and helped brands drive revenue. In the future, it can also be combined with membership cards, and points can be upgraded when the invoice amount is accumulated.
Finally, Jin emphasized that the tools + creativity through the official account = infinite possibilities. , reduce technology costs, and achieve more gameplay to keep creativity uninterrupted! Official account Q&A! At the end of the forum, Mr. Deng Bowen, the chairman of TAAA Taipei Advertising Agency Business Association, served as the moderator of the forum. On behalf of the creative people present, he met with Karen, senior planning director of LINE official-Enterprise Solutions Division, and Martin, advertising product director. , technology partner - Crescendo Labs (hereinafter referred to as Crescendo) and maintenance partner.