What does this mean for SERP marketing?
Posted: Mon Jan 20, 2025 4:17 am
However, given Google's approach to previous tweaks to SERP layouts, searchers in other countries and who speak other languages can expect to gain access to continuous scrolling soon.
Case in point: the similar changes Google made to its mobile search interface last October. The goal behind the updates was to improve usability, first and foremost. Minor tweaks were also made to SERP displays to highlight brands, identify sponsored results, and more.
Google Introduced Continuous Scrolling Today, What Impact Will That Have on Paid Ads?
In a digital marketing world that has long revolved around hong kong phone number list achieving a coveted Google placement on the first page, some things are bound to change in the future. Here are some possibilities to consider moving forward.
First page placement will still matter (but in a different way).
With or without continuous scrolling, the average search engine user is more likely to click on entries closer to the top of a given SERP, so getting your site as close to the top position as possible will definitely remain a big issue.
But making what is technically still the first page will be much less important.
With the barriers removed between pages one through six, Google users will no longer have to make a definitive decision to click from page one to page two and beyond. (According to research by Chitika Insights, only 4.8% of users actually do so.)
Instead, searchers will be able to simply scroll past it, so it will feel like an extra-long first page in the first place. This means that pages that might have ended up banished to the dreaded no-man's land of page two and beyond have a better chance of being seen and attracting visitors.
Usability will continue to be a key ranking factor
As any digital marketer who tracks SERP trends knows, user experience is important to Google these days. They’re in the business of providing their own users with a stellar experience, and they’re looking to better rank sites and content creators dedicated to doing the same.
Case in point: the similar changes Google made to its mobile search interface last October. The goal behind the updates was to improve usability, first and foremost. Minor tweaks were also made to SERP displays to highlight brands, identify sponsored results, and more.
Google Introduced Continuous Scrolling Today, What Impact Will That Have on Paid Ads?
In a digital marketing world that has long revolved around hong kong phone number list achieving a coveted Google placement on the first page, some things are bound to change in the future. Here are some possibilities to consider moving forward.
First page placement will still matter (but in a different way).
With or without continuous scrolling, the average search engine user is more likely to click on entries closer to the top of a given SERP, so getting your site as close to the top position as possible will definitely remain a big issue.
But making what is technically still the first page will be much less important.
With the barriers removed between pages one through six, Google users will no longer have to make a definitive decision to click from page one to page two and beyond. (According to research by Chitika Insights, only 4.8% of users actually do so.)
Instead, searchers will be able to simply scroll past it, so it will feel like an extra-long first page in the first place. This means that pages that might have ended up banished to the dreaded no-man's land of page two and beyond have a better chance of being seen and attracting visitors.
Usability will continue to be a key ranking factor
As any digital marketer who tracks SERP trends knows, user experience is important to Google these days. They’re in the business of providing their own users with a stellar experience, and they’re looking to better rank sites and content creators dedicated to doing the same.