Compared with impulsive shopping, consumers have generally kept up with the pace of merchants' activities and will Targeted consumers who participate in the Double 11 period have higher annual consumption than other groups. This shows that the LTV (customer lifetime value) brought by Double 11 customers is more worthy of investment. The following Double 12 is a period that the Double 11 community continues to pay attention to. How should we draw up the LINE marketing plan for the last month based on the results of this harvest? Let us and Mr. Liao Huanting (Baicai) ( LAP Advertising Pitcher Training Camp Lecturer ) use data review to peel off the cocoons one by one and then lay a dragnet!
Information Policy Council Investigation Report What large-scale events teach us, we can look back and achieve great results again LINE official account-Four major review points The most basic measure of advertising performance Sharing the overall effectiveness of Double 11 e-commerce brand activities Use LINE to continue boosting sales during bulgaria mobile phone number list Double 12 After the crowds of traffic dissipated, what else did the merchant brand gain? The PDCA cycle is a concept used by marketing planning to review goals and execution results. Even if it is a short-term activity of only 3 hours, clear performance goals must be set so that execution can be based on and can be corrected in real time, so that the team and performance can move forward.
Moving in a good direction, this time Mr. Baicai and Steven will review the operational effectiveness of Double 11 with everyone. LINE official account-Four major review points Number of friends > Unblocked messages > Content click-through rate (>) Blocked The interaction behavior with friends can also be regarded as a four-level conversion funnel. each other's final results, and will also push back to estimate the performance that must be achieved at each stage. Number of friends : Under the layers of conversion, the number of friends of the official account can be said to be the most important base for all conversions . Merchants can use online CPF (add friend advertising) and offline publicity to continue to accumulate communication objects and attract potential customers.