It may be a lot more complex than other forms of digital marketing, but once you crack the code, it can be the easiest way to increase your conversions. According to research, at least 306 billion emails are sent and received daily, and around 4 billion people open their email accounts at least once a day. Even better, research also shows that every dollar spent on an email marketing campaign generates $36 in revenue. This translates to a whopping 3,600% ROI!
At the heart of every effective newsletter campaign accounting directors email lists an email subscriber list of people interested in your business. But building that email list isn't as easy as you think. To help you grow your subscriber list, we've put together a guide of proven tips that will help you expand your audience in no time.
The fastest and most effective way to grow your email subscriber list is to offer your potential subscribers something they can't refuse.
With ever-increasing cyber issues and email spam, very few people share email addresses online without a good reason. And if they do, it could be one they barely use, which will significantly affect your email open rate.
To ensure you capture your subscriber's attention from the start, offer them something they find valuable in exchange for their email address. To do this, you need to fully understand what your target audience wants.
Take your time and do your research. You can try out a few offers to see which one works best. Alternatively, you can conduct a survey with your existing subscribers and get their opinion on the offer they would like to get.
For example, if you run a dental clinic, you can use software to send patients appointment reminder emails that also include a promotion code for their next visit.
Make it as easy as possible to sign up for your email list
There are tons of distractions online and your potential subscribers have a short attention span. They don’t need something that takes up too much of their time, so make sure your sign-up process is as smooth as possible.