Dynamics of the Marketing Communications Market in Russia,

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Contextual advertising is growing even faster: the volume has increased by 20%, to 78.3 billion rubles. The video segment coverage has increased by 3% (72.5 million unique users). A Russian consistently spends more than a day watching videos online — 24.2 hours a month (an increase of 5.2%), according to comScore VMX data for December 2015.

According to the results of 2015, the video advertising market grew by 9% — to 5.3 billion rubles ( data from IMHO Vi and GPMD). In IQ16, it will grow to 15% compared to IQ2015. The volume of the video singapore mobile phone numbers database advertising market from January to March 2016 will be 1.06 billion rubles. The acceleration of growth rates will continue and reach 18–20%.

According to eMarketer forecasts, mobile advertising expenses in Russia in 2016 will grow almost 2 times compared to 2015. Despite the difficult financial situation in the world and the Russian Federation, such optimistic forecasts are not accidental: mobile advertising is and will be one of the most effective marketing channels.
2015, ACAR
Dynamics of the Marketing Communications Market in Russia, 2015, ACAR
As for ad blockers, according to Yandex.Metrica , approximately every tenth user has one installed. According to a Pagefair study , every fifth smartphone owner (22%) uses a blocker.

Use of ad blockers worldwide, million people
Use of ad blockers worldwide, million people
Social Media Engagement, US, Ages 18-34
Social Media Engagement, US, Ages 18-34
Russian
social networks in geographical and gender terms were analyzed by BrandAnalytics:

VKontakte – 18.8 million unique authors, 43.7% of authors are men, the share of the fairer sex was 56.3%;
Instagram – 10.6 million authors recorded (5 times growth in a year);
Instagram is the most feminine of all social networks in Russia, 77.1% are representatives of the fair sex;
Twitter – authors: slightly more than 1 million people. The proportion of men among authors continues to grow; in December 2015, the proportion was already 51.6%;