Attracting, convincing and converting a stranger into a lead (and then into a buyer) is what is now called Relationship Marketing — the best way to guarantee constant and profitable sales over the Internet!
The tactic of selling an offer using brute force, focusing on attempts to persuade a customer solely based on the qualities of a product or service, used to work in the past, before Digital Marketing, when basically all markets had sales as the protagonist.
With the evolution from Marketing 1.0 to the current Marketing 5.0, the purchasing behavior of the public itself has changed, disfavoring the “cold” impact caused solely by promoting the qualities of an offer and becoming aligned with Customer Success — and their feelings regarding the offer!
In addition to ensuring that the customer will be successful when using a product or hiring a service, companies need to nurture a relationship with each member of the target audience until they persuade them to buy.
This persuasion stops being just cold contact and becomes costa rica whatsapp data beneficial for both parties!
This text is my attempt to help your company gain the immeasurable loyalty of the largest portion of your audience, through the nurturing of lasting relationships, bringing to reality:
The authenticity that separates your brand from similar offerings on the market;
The confidence your business needs to build to sell more over time;
And the authority you need to dominate your niche by appearing to your new leads in the first results of their Internet searches!
Over 16 years of extracting practical results at the head of one of the largest Inbound Marketing agencies in Brazil has made Orgânica a reference in Relationship Marketing — and, based on this text, our next success story could very well be yours!
What is Relationship Marketing?
Digital Marketing involves a series of techniques and tools aimed at attracting and converting the largest possible number of people interested in what your brand has to offer, in addition to doing this:
With the lowest possible costs;
Analyzing the data that makes your sales predictable;
And in the most sustainable way for your company's growth in the short, medium and long term!
Relationship Marketing ends up being the name of a “modality” within Digital Marketing, focused on the mission of:
To reach;
Enchant;
And engage with your future and current customers!
In other words, Relationship Marketing takes advantage of Digital Marketing techniques and tools (especially those that measure and analyze the behavior of your leads) to make each person who comes into contact with your business feel:
View;
Heard;
And supported.
When your company does more than just talk about a product or service and starts paying attention to the results it would like the audience to have from these offers, it begins a relationship entirely focused on:
To help the lead understand the challenge they face;
Offering free solutions (and those sold by your brand, of course) to help you achieve what you need;
And to ensure that such solutions will bring satisfaction and practical changes to the customer's routine, completing what is called Customer Success!
When your company dedicates a series of content to capturing, then nurturing and converting your target audience, the emotional bonds created from this relationship ensure that, when it comes time to purchase, your audience will buy from you — and no one else!
After all, who was it that cleared up these people's doubts? Who gave them hope that things could be resolved?
When it comes to swiping their card or deciding between alternatives other than your brand, who do you think your ideal (and engaged) customer will choose?
You!
The power of Relationship Marketing is incalculable — and the limits depend only on:
How well you know your ideal customers;
From its expertise in relation to the solutions it offers;
And your dedication to expressing these solutions in a way that they can be found by the people who matter on the Internet!
Lucky for you, you'll learn how to do all of that here!
Building Connections in the Customer Journey
Since I'm talking about creating authentic and powerful connections between your brand and your perfect audience, it's easy to imagine that Relationship Marketing is present in absolutely every stage of raising awareness and bringing a lead closer to your business.