Content works because it connects your brand to individual stories and gives it broader appeal. 4.- Warby Parker This low-cost yet trendy eyewear provider has made a name for itself by developing content that is genuinely fun. It describes its brand as modern and stylish yet supportive. The video gathers content from their audience, so you can see real examples of customers trying on glasses and choosing the right pair. They also distribute free glasses to people in need and create stories about the people who benefit from such a generous gift. 5.- DR Harrys DR Harrys is a great example of storytelling because it shows how a brand was able to reach a very saturated market with a good story. They sell razors and shaving products and as a relatively small company, they have managed to compete with giants like Gillette and Schick to gain a $2.
4 billion share of the market. to make breakfast canadian hospitals email list because he cut back on shaving time or a man spending a weekend alone at a lake house, they have captured moments that make viewers connect and feel things. It’s a simple story – the image of a simple man with a rich life. Another example of storytelling with a difference. 6.- Apple Apple has always been very good at storytelling. But, its “ Your Verse ” ad is one of the best examples of storytelling to date. “ What will your verse be? ” is the question posed in this ad, which features a voiceover by Robin Williams. It's a speech that was based on the movie Dead Poet's Society and it will hit you right in the heart. It makes you stop thinking about geeky tech products for a moment.
Using short vignettes of a man having more time
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