Now that you know what this concept means, it’s time to learn about the main types and how they can be used. Let’s go!
Pleasure vs. Pain
It is natural for human beings to look for ways to avoid pain , seeking pleasure to overcome difficulties.
Here, we are talking about the famous “I deserve it” feeling , when we receive a reward after an effort.
This is common when companies seek to sell an event planner email list experience that will transform people's lives, so it is essential to know the pain points of your target audience in order to act as a solution.
Example: Commercial for the Ifood app with the theme “For any hunger”.
Scarcity and Urgency
You've probably seen offers with the following phrases: “last chance” , “limited promotion” and “only 1 item left in stock”.
Widely used in Marketing, scarcity and urgency triggers explore the desire to acquire something before it runs out , which is related to our survival instinct. They are based on creating value from the limitations of a product.
Example: Offer on the Dafiti website with the information that only one item remains.
Source: Dafiti
Authority
Here, we have another widely used trigger, as we will look for references and compare brands, until we choose the one that is an authority on the subject.
However, this does not happen without good preparation, as it will be necessary to gain the consumer's trust to demonstrate that your company stands out from the rest.
This practice is widely used because it helps brands that want to gain credibility in the market and overcome their competition. The idea of having a blog fits in perfectly with this, since you are offering relevant content to educate your target audience.
Example: Apple commercial about the MacBook, featuring important figures in contemporary society who use the product.