Changes promise to increase advertisers' creative scope and improve video ad optimization through Advantage+
Meta has introduced new AI-powered tools designed to provide more insight and personalization the moment a consumer discovers an offer in an ad. Changes include more compelling video options to tell a product’s story in Advantage+ catalog ads and new dynamic formats to drive sales, such as reminder ads.
With the enhancements, Advantage+ users can automatically optimize video ads to appear on Reels or the Facebook and Instagram apps in a 9:16 aspect ratio. Advantage+ creative optimizations also help advertisers create multiple variations of an ad, which in turn enables personalization based on individual user responses.
Another change to the suite is that it will be able to use dynamic dominican republic whatsapp data ads with Advantage+ catalogs, which automatically recommend products to people based on their interests. It also enables a feature that lets you import and use branded videos or customer demos instead of just static images.
Finally, Meta has enhanced Advantage+ Creative to boost ad performance. The changes allow advertisers to upload a hero image to the center of their catalog ad, while the company uses AI to select and display the best products from the list.
According to the company, Advantage+ ads for Catalog with omnichannel brand and product reporting will soon be introduced as a new managed service solution to help media networks prove that ads on Meta's platforms improve online and brick-and-mortar sales.
New dynamic formats
Instagram reminder ads allow advertisers to build excitement and generate conversation ahead of a launch, event, or other important milestone. The feature enables the inclusion of external links to a new product or promotion in these ads, helping to convert user interest into a purchase.
Meta promises to offer new ways for advertisers to notify people at the start and end of an event by 2024, and also plans to bring reminder ads to Reels, giving advertisers more engaging ways to reach their customers.
The package of improvements also includes new ways to highlight promotions on Facebook, as well as making it easier to discover and use promotional codes in ads made on both Facebook and Instagram.
Data released by Meta shows that advertisers who used this feature had an average reduction of 9.1% in the cost per purchase in their campaigns, and an average increase of 10.1% in conversions.