People are subject to marketing all day long

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This increases the likelihood of their being notified of your next live broadcast.

14. Broadcast for at least 30 minutes.
As soon as you begin recording your live video, you‘ll slowly but surely show up in people’s newsfeeds.

The longer you broadcast — especially as likes, comments, and shares start coming in — the more likely people are to discover your video and share it with their friends.


Quintin believes that the best way to cut through the white noise is to make content fun — and that one day soon marketing departments will have entertainment strategies the same way we now have editorial strategies.

“Now, I do want to clarify that when I say fun content, I’m not saying all of it has to be funny.” Funny is just one kind of fun, and fun looks different for different brands.

He gives the example of a campaign Video Brothers created for an croatia whatsapp number database outsourcing company. On the fun-ness scale, outsourcing usually ranks somewhere around popcorn kernels stuck in your gum line. Quintin and his team created an ad suite that focused on bleeping out the word “outsource” like a curse word. By tackling the taboo of outsourcing head-on, their ad stood out from competitors that danced around the topic.

, whether we ask for it or not. If it's at least interesting to watch, then everybody's life will improve because we won't be so inundated with boring stuff.

But he emphasizes that the keyword is still “strategy” — you need an overarching plan for a well-connected marketing campaign based on audience insights.